You've set up Online Ordering. Now it's time to help customers find it.
Adding Online Ordering to your website and social channels can increase sales by up to 8% of your current Marketplace sales¹. The more places customers can find your ordering link, the easier it is for them to order directly from you.
Here are four easy places to start.
1. Create a QR code and include it with every order
A QR code is one of the easiest ways to help customers find your Online Ordering page. Customers can scan the code with their phone and go straight to your ordering page in seconds.
It's also a great way to let customers know they can order directly from you the next time. Many customers discover your restaurant through DoorDash Marketplace. If they enjoyed their meal, a QR code in every takeout or delivery order reminds them that they can order from you directly for future orders.
If you don't already have a QR code, you can create one for free using tools like:
QR Code Generator (qrcode-generator.com)
Adobe Express QR Code Generator
Canva QR Code Generator
QRCode Monkey
Once you've created your QR code, add it to places customers will see, including:
Takeout bags and boxes
Delivery bags
Bag inserts
Thank-you cards
Stickers on cups or packaging
Printed receipts
Table tents
Counter signs
Menus
For example, if you own a pizza shop, place a small card inside every order that says:
Loved your meal? Next time, order directly from us. Scan the QR code to get started.
Or add a sticker to your takeout bags that says:
Order your favorites anytime. Scan here to order online.
Customers who discover you on DoorDash Marketplace may not know you have your own ordering page. A simple QR code helps spread the word and makes it easy for them to order directly from you the next time they're hungry.
Tip: Before you print your QR code, scan it with both an iPhone and an Android phone to make sure it opens the correct ordering page.
2. Add your ordering link to your social media pages
Many customers check Instagram, Facebook, or TikTok before they decide where to eat. If they can't find your ordering link, they may move on to another restaurant.
Add your ordering link to your:
Instagram bio
Facebook page
TikTok bio
Link-in-bio page, if you use one
You can also share your ordering link in:
New menu announcement posts
Story posts
Holiday promotions posts
Tip: Don't just post photos of your food. Include a clear call to action that tells customers how to order and links them directly to your Online Ordering page.
3. Update your Google Business Profile
When people search for your restaurant on Google, your Google Business Profile is often one of the first things they see. If your ordering link is there, customers can go from searching to ordering in just a few clicks.
Make sure your Google Business Profile includes:
Your Online Ordering link
Your current business hours
Your phone number
Your website
Recent photos of your food and restaurant
For example, someone searching for "burgers near me" may find your restaurant on Google. If they see an Order Online button or your ordering link, they can place an order without searching any further.
Tip: Check your Business Profile every few months to make sure your hours, photos, and ordering link are up to date.
4. Share your ordering link in emails and text messages
Email and text messages are a great way to remind customers to order from you again. Whether you're announcing a new menu item, promoting a limited-time offer, or simply checking in with your customers, include a link to your Online Ordering page so they can place an order in just a few clicks.
Here are a few ideas:
Send an email when you add a new menu item.
Text customers about a weekend special.
Remind loyalty members about rewards they've earned.
Share seasonal promotions or holiday menus.
Thank customers after they place an order and invite them back.
When you use DoorDash Commerce Platform, you can create custom email and text campaigns and set up automated emails that reach customers at the right time. Whether you're welcoming first-time customers, reminding guests to come back, or announcing a new menu item, these tools can help you stay connected while making it easy for customers to order directly from you.
Tip: Every email or text should have one clear call to action. Include your Online Ordering link near the top of the message so customers can find it quickly.
Start sharing your Online Ordering link
You don't have to do everything at once.
Start with these four simple steps:
Create a QR code and include it with every takeout and delivery order.
Add your ordering link to your social media pages.
Update your Google Business Profile.
Include your ordering link in your email and text message campaigns.
Each time a customer sees your ordering link, it's another chance for them to order directly from you. Over time, these small updates can help more customers discover your Online Ordering page, place repeat orders, and build lasting relationships with your business.
Pick one step today, then add the others as you go. A few simple changes now can help you drive more direct orders in the future.
¹Based on internal DoorDash data from Jan 2025 through May 2025
