Running a pizza business today means more than perfecting your crust and sauce — it’s about standing out in a crowded market, connecting with customers online, and turning one-time orders into loyal fans. Whether you’re a new pizzeria or an established neighborhood favorite, this guide will explain how to promote your pizza business effectively and give you pizza marketing strategies for 2025 and beyond.
What makes pizza business promotion unique
Pizza is one of the most popular types of restaurants — and also one of the most opportunity-rich. Customers crave convenience, fast delivery, and memorable flavors, but they also want a personal connection with their favorite spots.
For pizza restaurants, effective marketing means blending community appeal with digital visibility. The pizzerias growing fastest today focus on three things:
Easy online ordering that keeps operations simple
Smart digital marketing to reach more diners
Loyalty programs that bring people back for another slice
Build a strong online presence
Restaurant searches on Google have gone up 33% year over year, and 27% of Millennials rely on a restaurant's social media when deciding where to order from. With numbers like this characterizing the hospitality industry, it's more important than ever to invest in your online presence.
With the DoorDash Commerce Platform, you can launch a branded website for your pizza business built by DoorDash engineers and optimized for local restaurant SEO. And with, white-glove Google Business Profile setup to optimize your online visibility, you'll have a website that not only looks great but is easy to find too.
In addition to a branded website, you'll also want to launch an online ordering system, so once customers land on your site, they're able to explore your interactive menu and place an order in just a few clicks. By switching to commission-free* Online Ordering available with the DoorDash Commerce Platform, Triple Beam Pizza saw a 14% lift in website sales!
Read Triple Beam Pizza's full storyExperiment with SMS marketing
The average person spends nearly seven hours a day on their phone, making restaurant text marketing one of the most direct ways to reach customers. A simple text about a lunch deal or game day special can spark an order within minutes.
With customizable email and text marketing available with the DoorDash Commerce Platform Pro package, you can create personalized campaigns that go beyond email. Segment your audience to target the right customers with the right message.
Here are some ideas to get you started:
A mid-week “Slice & Soda” deal to drive weekday traffic
A Friday evening “It’s pizza night” with a link to the ordering page in your restaurant app
A loyalty nudge when a customer is close to their next reward
SMS campaigns are quick, conversational, and highly visible. By experimenting with different offers, send times, and audiences, you can learn what sparks the most engagement — while keeping your pizza business top of mind.
Launch an omnichannel loyalty program
For pizzerias, repeat customers are everything. It costs far less to keep an existing diner than to win a new one, and loyalty programs can help you boost restaurant customer retention.
Cross-Channel Loyalty, available with the Commerce Platform Pro package program lets customers earn and redeem rewards no matter how they order — online, in-store, on your mobile app, or on DoorDash. For a pizzeria, this could mean rewarding customers with points that allow them to redeem a free pizza.
A gamified loyalty program not only drives repeat visits but also strengthens your connection with local customers who love supporting small businesses.
Explore Cross-Channel LoyaltyKeep your brand top of mind with email marketing
Email marketing is one of the most powerful (and affordable) ways to stay connected with customers. From engaging new customers to winning back lapsed guests, restaurant email marketing is a powerful way to promote your pizza business with little extra effort.
Automated email marketing available with the Commerce Platform Boost and Pro packages helps you stay top of mind without extra effort. It uses proven diner insights to automatically send targeted messages that bring people back, boosting order frequency by an average of 15% among new and returning customers.**
Launch your own restaurant app
Pizza and mobile ordering go hand in hand. Customers want to order quickly, save their favorite items, and track their deliveries — all from their phones, which is why many pizzerias choose to have their own apps. But, building an app for restaurant ordering is easier said than done, especially with limited technical support.
With the branded mobile app available on the Commerce Platform Pro package, you get a custom app built by DoorDash engineers, so you don't have to lift a finger. You can even customize the app with your colors, logo, and images so it feels truly yours. It’s the perfect tool for keeping loyal fans close and your brand front and center.
Best of all, users who download the app order 30% more frequently, increasing first-party digital same-store sales by up to 20%.***
Promote locally and in real Life
Not every great pizza promotion happens online. Some of the best opportunities are right in your backyard:
Sponsor a local sports team and offer post-game discounts
Partner with schools for “Pizza Night” fundraisers
Hand out flyers with QR codes linking to your online ordering page
Host a “Create Your Own Slice” event to engage your community
Combine offline events with online tools — such as email marketing or social posts — to keep new customers coming back.
How DoorDash can help your pizza business grow
No matter where your pizza shop is in its journey, the DoorDash Commerce Platform can help you grow on your own terms. With tools designed to grow your first-party orders, you can protect your profits, control your brand, and grow your pizza business with the same reliable technology that powers millions of DoorDash orders every day.
Get a Commerce Platform demo*2.9% + $0.30 payment processing fee applies
**Based on internal DoorDash data from March 2024 through March 2025
***Based on internal DoorDash data from February 2024 to March 2025
