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of restaurant orders came from first-time customers

more spend from repeat vs. first time guests

Grow sales on your own channels with the DoorDash Commerce Platform

Tap into DoorDash customers with pickup and delivery

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¹ Based on the combined amounts for DoorDash, Wolt and Deliveroo, measured as of December 2025. · ² Based on a DoorDash controlled test between July and August 2026 · ³ Based on DoorDash data and analysis of Marketplace and first-party digital ordering customers at DoorDash omnichannel loyalty merchants between June through August 2026. · ⁴ According to SevenRooms data between July through August 2026 for restaurants using SevenRooms Voice AI

Attract new customers on a network of 56 million monthly active users¹. Learn what they love.
Turn them into loyal regulars who order directly, dine in, and spend more.

DashOS video

Send personalized, branded text messages to drive value from every campaign.

Create personalized campaigns with advanced audience targeting to drive repeat orders, strengthen loyalty, and connect with guests at the right time.

Drive more sales, build stronger customer relationships, and run smarter with less manual work.

Connect your delivery, direct ordering, reservations, and loyalty with DashOS

Italian Brothers

DashOS helps us better understand our guests and grow more profitably, without adding another system for our team to manage.

Turn DoorDash Marketplace customers into your regulars.

Connected DashOS tools drive real results across ordering channels.

<p>The potential earnings range displayed is an estimate. DoorDash makes no guarantees as to the sales your business may earn by using our platform.</p><p>To estimate potential incremental sales on the DoorDash platform, we review past sales data from a subset of businesses in your area using DoorDash. We extrapolate that data to provide an estimated range of annual average earnings on the platform. We choose similar store listings based on the information you share about your business, including business address and the type of business (e.g. restaurant, convenience, flowers, etc.). This includes stores that run promotions on DoorDash. If you do not input a business address, we select similar stores based on the location indicated by your IP address. Based on data availability, we may adjust the size of the area for which you are seeing earnings estimates. For any given earnings estimate result, the general geographic location of the stores that were used as inputs for that particular estimate is shown.</p><p>Your actual sales on the platform may be impacted by a range of factors including local customer demand, pricing, and store availability.</p>

Disclaimer

No need to change how your kitchen runs. Orders flow directly into your POS or existing system, with no new hardware.

How DoorDash works around your operation

We pull your menu, photos, and hours automatically, and a dedicated onboarding specialist walks you through every step.

How to start getting orders

Start at 0% and adjust your plan as your business grows. You only pay when orders come in. No monthly fees, no contract.

How pricing works

merchant referral program terms and conditions

Understand exactly how it works before you decide: from setup to orders to what you pay.

Use our comparison tool to help identify which integration providers support your operating needs.

If you'd like to request an integration, click “Request partner” below

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<p>Online Ordering is a commission-free ordering system for your website, powered by DoorDash technology. It allows customers to order directly from your site, native app, or Google profile, giving you full control over the customer experience—and the revenue.</p><p>With Online Ordering, orders placed through your own channels (website, native apps, social media, Google page) show up on your POS.POS and Aggregator / Middleware that support the following features offer a more streamlined Online Ordering experience:</p>

Dual pricing

Channel based menus

Channel based order tags

Staff tips

What is DoorDash Online Ordering?

Detailed Error Reporting

Integrated Promotions

Live menu sync

Order ready signal

Real-time 86ing

Real-Time Item Availability

Self-guided store setup

Self-serve integration activation

What features are required for Preferred Integration status?

Basic

Plus

Premier

<h3>Qualifications to be referred are:</h3><ul><li>A small business restaurant (75 stores or fewer) located in the US, Canada, Australia or New Zealand</li><li>Physical location that is publicly accessible to customers (e.g. brick and mortar store, food truck)</li><li>New to DoorDash Marketplace</li><li>Multiple store locations of the same business will be treated as a single Referred Merchant</li></ul><h3>Qualifications for referring merchants to receive their bonus are:</h3><ul><li>Referred restaurant is active on DoorDash Marketplace within 45 days since their referral</li><li>Referred restaurant has 15 customer delivery orders within 60 days of activating on DoorDash Marketplace</li><li>Referring restaurant must be active on DoorDash Marketplace</li><li>Referring Association must receive an invitation to participate in the Program</li></ul>

Get a quick scan of your website. Discover where you can improve SEO, increase direct orders, and make it easier for hungry visitors to get around.

Find out what your website is missing

Get a website built from your own menu and photos, optimized to be found, so it looks like your place and not a template.

Bring in more orders

See how you compare to the competition nearby, and make it easier for hungry customers to find you on Google.

Stand out in search

Your grade comes from publicly available data about your site: what search engines can read, how quickly pages load, and how easy it is to browse and order from a phone. Each area is scored, then combined into one overall grade.

Whether every visitor, including those using assistive technology, can use your site.

Accessibility

How your site works for the majority of diners, who browse on their phones.

Mobile-friendliness

How fast your pages load on phones and slower connections.

Page speed

Website Grader

Get a quick and comprehensive analysis of your restaurant's website including SEO best practices and tips to improve.

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We analyze your site's SEO, speed, mobile experience, accessibility and more.

Site performance audit

Enter your restaurant's website and we'll get started.

Find your restaurant

Every issue is ranked by priority, so you can fix what's costing you orders first.

Fix what matters most

See your score in each category, plus how you compare to nearby restaurants on Google.

Get your grade

Get a free restaurant website grade in seconds. See SEO, ordering, and accessibility scores, your local Google rank, and the fixes that bring in more orders.

Free Restaurant Website Grader | DoorDash Direct

Website grade

DoorDash Direct can set up and run your restaurant's website for you, built from your own menu and photos and ready to take orders.

Let DoorDash Direct do it

Start with the issues that have the biggest impact on sales, and use the tips to fix them. Small fixes can lead to real gains.

Fix it yourself

We'll check SEO, speed, mobile and accessibility.

Discover local, on-demand delivery or pickup from restaurants, grocery, convenience stores, and more.

I'm a Customer...

Our signup process takes just a few minutes, and most Dashers can start earning within days.

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Grow your business and reach new customers on the DoorDash App or on your website by partnering with us.

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Check out a few of our latest stories we think you'll love.

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See how your restaurant website scores on SEO, conversion, accessibility, and speed.

Your restaurant website grade

Get a website with these improvements built in and pay no commissions on direct orders.

We've built you a new website that can drive up to 20% more orders

Here's a list of issues and suggestions to improve {{domain}}.

Nothing to fix right now. Here's everything we checked.

Recommended improvements

of 100

*Based on DoorDash storefront benchmarks across comparable independent restaurants.

We checked {{domain}} and didn't find anything holding back your online orders.

: We found {{count}} {{wayLabel}} to help your website bring in more orders

We can help you fix these issues with a new website and help you get {{lift}}.*

Some checks didn't run on {{domain}}, so this report only shows what we could see.

We couldn't run every check on your website, so these results are incomplete.

We've identified {{count}} {{issueLabel}} across search, ordering, and ease of use that are holding back orders.

Your website passed every check across search, ordering, and ease of use.

Here's how your website is performing

Mobile speed results from Google PageSpeed Insights. Slow pages lose customers before they order.

How fast your website loads on mobile

Where you rank on Google

Finishing your report…

We couldn't find that report

Mobile experience

Restaurant and competitors

Photos

Google business profile

Google reviews

Website

We couldn't find a website

Learn how to optimize your menu design, menu costing, and menu pricing - online and in-store.

Learn how to write restaurant menu descriptions that drive online orders. Get real examples, common mistakes to avoid, and a framework you can use today.

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How to Write Menu Descriptions That Sell (With Examples)

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Confused about dietary restrictions at your restaurant? Get the full allergen glossary, FDA labeling rules, and menu tips that can help grow sales.

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Dietary Restrictions: A Restaurant Owner's Guide

Not sure what to serve? Browse 45 food truck menu ideas by food type, plus tips for picking a concept that fits your truck and your budget.

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Explore 45 food truck ideas, from tacos to specialty drinks, and learn how to pick a concept that fits your market, budget, and menu.

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Wondering what a prix fixe menu is? Learn how this fixed-price format works, plus tips for pricing, planning, and promoting one at your restaurant.

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Before a bank funds you, an investor backs you, or a landlord hands you the keys, they want assurance: proof you've thought the hard questions through. Your business plan is that proof.
A restaurant business plan solves two issues at once. It's the document used in financing applications, and it's the tool that forces you to test your own idea before risking money.

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Game Day is a great opportunity to drive takeout sales — whether it’s running a special promotion on tacos or hosting a giveaway.

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Learn how to create a great restaurant website design that attracts customers and boosts your restaurant's growth, plus see real restaurant website examples.

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How to Create a Restaurant Website Design that Sells (With Real Examples)

Learn how to analyze menu data and customer insights to make smarter decisions, so you can stay competitive and improve the customer experience.

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Strong menu photos help customers choose faster, order more often, and boost restaurant sales.

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Explore why food transparency matters for restaurants and discover actionable tips to enhance menu transparency, meet customer demands, and build trust.

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Discover the essential differences between fast food and fast casual dining to help you decide which restaurant model aligns best with your business goals.

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Boost restaurant profits with menu engineering tips. Learn to analyze costs, design menus, and optimize pricing for success.

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Looking for happy hour promotion ideas? Read our guide to hosting a successful happy hour to reach new customers and increase sales.

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How to create a mocktail menu that appeals to everyone. Explore tips, trends, and recipes for elevating your non-alcoholic drink offerings.

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Learn how to make your restaurant inclusive with a diverse menu that accommodates modern consumers.

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This football season, you can score big with fans with these game day food menus and promotional ideas. 

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The most successful businesses don't just review sales reports — they use analytics and insights to manage food costs, enhance customer experiences, optimize marketing campaigns, and more.

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If you already operate a brewery, starting a taproom is the logical next step to expand your business. But what is a taproom, and how do you start one?