What if you could use the same restaurant ordering technology that powers DoorDash to help you build your own online ordering business? In a recent webinar, Wesley Li, Owner of Bowls of Rice, joined DoorDash experts Jeff Frost and Tarunraj Amunthan to explain how merchants can do just that by using the DoorDash Commerce Platform, a full restaurant ordering technology suite.
Watch the full webinarDoorDash's restaurant ordering technology powers the DoorDash Commerce Platform
As Frost mentions in the webinar, the DoorDash Commerce Platform gives you direct access to DoorDash's powerful restaurant ordering technology, providing everything you need to build and scale your brand online:
By investing in the DoorDash Commerce Platform, you can gain access to:
Customizable email and text marketing: Create tailored marketing campaigns with custom emails and texts that keep customers coming back.
Branded mobile app: A custom-branded mobile app powered by DoorDash technology that helps drive repeat business.
Loyalty: Reward customers no matter where they order—in store, on your website, app, or DoorDash.
Automated email marketing: “Set it and forget it” email campaigns that keep your brand top of mind—with no work from you.
Online ordering: Commission-free* online ordering for your website that’s active within a day.
Branded websites: A search engine-optimized website that reflects your brand’s unique identity.
Addressing four common business challenges with the DoorDash Commerce Platform
During the webinar, Amunthan spends time explaining how the DoorDash Commerce Platform can help restaurant owners tackle four common business challenges:
Challenge 1: Attracting new customers
To reach new customers, restaurants need strong SEO and a web presence that’s built to reach a wide audience. The DoorDash Commerce Platform includes a branded website and Google integration, helping restaurants rank higher in search and reduce reliance on paid listings.
Merchants that implement tools like the Smart "Order Now" Button on their websites can see up to a 30% increase in web sales.**
Challenge 2: Creating a mobile-friendly experience
In a world where consumers spend nearly five hours a day on their smartphones, having a mobile app for your restaurant is key. But building one is no easy feat, requiring a lot of time and effort, not to mention coding know-how.
With the DoorDash Commerce Platform Pro package, DoorDash engineers do the heavy lifting for you, building an app optimized for conversions that reflects your business's branding. Best of all, customers who download a branded mobile app order 30% more frequently!***
Challenge 3: Engaging existing customers
Providing great experiences and a tasty meals is the first step in creating an engaged customer base. To keep customers in the loop about your business's latest updates, you'll need to communicate with them digitally through SMS, push notifications, and email.
The "set it and forget it" email series available through the DoorDash Commerce Platform boosts order frequency by an average of 15%**** thanks to our proven marketing playbook. Easily re-engage inactive customers—once the campaigns are set, you can sit back and relax.
Challenge 4: Building loyalty
How do you keep your customers coming back again and again? Offer our industry-first, cross-channel loyalty program that drives customers in-store and triples customer participation.
Real example: Bowls of Rice
Wesley Li, Owner of Bowls of Rice, joined the webinar to share his experience using the DoorDash Commerce Platform. His Asian-fusion, fast-casual business focuses on delivery and pickup only. This means that Bowls of Rice's success is heavily dependent on their ability to attract customers through their digital channels.
Li and his team trust the technology that powers DoorDash to serve as the engine behind their digital presence and growth. To hear Li explain in his own words how the DoorDash Commerce Platform has helped him grow his business, watch the full webinar now.
Learn more about DoorDash's restaurant ordering technology
Whether you're looking to boost web sales, increase repeat orders, or streamline your digital tools, the DoorDash Commerce Platform offers a flexible path forward.
Watch the full webinar*2.9% + $0.30 payment processing fee applies
**Based on internal DoorDash data from Jan 2022 through Dec 2023
***Based on internal DoorDash data from February 2024 to March 2025.
****Based on internal DoorDash data from February 2024 to March 2025
