Erica Hays
Content Marketing, DoorDash
Erica is an award-winning content marketer with a solid history of crafting and leading "SaaSy" campaigns that drive results.
She previously led content marketing and social media at Intellimize (acquired by Webflow), SparkPost (acquired by Bird), and The League.
She loves karaoke, brunch, and being perennially online.
Restaurant Email Marketing: Complete Guide to Drive Orders
Email has been around so long that it can sometimes feel like the flip phone of digital marketing — reliable but outdated. With all of the flashy marketing tech out there today, it's easy to think that email lacks the buzz of a viral video or the reach of a paid ad.
Restaurant Digital Marketing: Your Ultimate Strategy Guide
This guide breaks down the six digital marketing channels that actually move the needle for restaurants, plus a simple planning framework to help you focus your limited hours on what works.
SaaS for Restaurants: The Software & Tech Guide
This guide breaks down what restaurant SaaS actually means, which categories matter most, and how to choose a platform that turns your DoorDash Marketplace momentum into direct, owned sales.
How to Get More Restaurant Reviews From Clients
You post on social media once in a while. You have a QR code somewhere near the register. But your Google reviews still trickle in, with a burst after a busy weekend and then nothing for weeks.
Google Reviews for Restaurants: Get More Stars in 2026
Google restaurant reviews shape whether new customers choose your restaurant or scroll past it. In fact, 51% of consumers discover restaurants through Google Search (DoorDash 2026 Restaurant Industry Trends Report). This guide covers how Google uses reviews to rank your restaurant, a 7-step system for generating more of them, and how to respond in a way that builds trust instead of losing it.
Restaurant Marketing Strategies That Actually Work
There's no shortage of restaurant marketing advice. The problem is that most of it doesn't tell you where to start or what actually drives orders. If you're running one to three locations and feeling like you're trying everything without a clear system, this guide is for you. Here's a prioritized set of restaurant marketing strategies built for independent operators who need results, not theory.