Erica Hays
Content Marketing, DoorDash
Erica is an award-winning content marketer with a solid history of crafting and leading "SaaSy" campaigns that drive results.
She previously led content marketing and social media at Intellimize (acquired by Webflow), SparkPost (acquired by Bird), and The League.
She loves karaoke, brunch, and being perennially online.
How to Build a Restaurant Website That Gets Orders
You know your restaurant needs a website. But every time you start, you hit a wall of domain names, hosting, design, and plugins. So it never happens. Or you push something live, and it just sits there: no orders, no new customers, nothing to show for the effort.
SMS Marketing for Restaurants: Drive More Orders With Texts
Here’s a scenario most restaurant owners know well: it’s a Tuesday at 4 p.m., the dining room is quiet, and there’s no obvious way to change that before dinner service (at least in the short term). You’re getting orders from your website, from DoorDash Marketplace, and through online ordering on your own channels, but you have no direct line to the customers who placed them. No way to reach out when it’s slow. No way to bring a customer back who ordered once and then disappeared. That’s the problem restaurant SMS marketing solves.
How Brothers Burgers Boosted Direct Online Sales by 436% with a Branded Mobile App
How this family-owned Ontario, California burger spot built a direct customer base — and saw direct online sales jump 436%.¹
How TRIO Bar & Grill Boosted Direct Orders by 111% with a Branded Website
See how this Huntsville, Alabama Southern comfort staple cut commissions, launched a branded website, and saw direct online sales jump 111% in three weeks.
Online Marketing for Restaurants: Drive More Orders in 2026
All restaurant owners know they need online marketing. The problem? Every source tells you something different. It's exhausting, and none of it comes with a clear starting point or a guarantee that it'll drive actual orders.
Local SEO for Restaurants: Get Found by Nearby Diners
Someone nearby is searching for exactly what you serve right now. Maybe it's "tacos near me" at 7pm on a Friday. Maybe it's "best brunch" typed tiredly into a phone on a Sunday morning. Whatever they're looking for, chances are they're going to pick one of the first three restaurants Google shows them.