Restaurant Website Templates vs. Custom Designs: What’s Best for You?

Compare restaurant website templates and custom website designs to see which is best for your business, and learn how DoorDash can help you launch a custom site.

25 oct 2025
6 minutos de lectura
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A great restaurant website is more than just a digital menu — it’s a powerful marketing tool that drives online orders, builds your brand, and keeps customers coming back. With the right restaurant website template, you can create a professional, mobile-friendly site that reflects your brand and helps grow your business fast.

What are restaurant website templates?

Restaurant website templates are pre-designed frameworks that let restaurants build and customize their sites quickly.

But not all templates are created equal. Many off-the-shelf options focus only on design, not business outcomes.

What are branded websites?

Branded websites available with the DoorDash Commerce Platform go beyond one-size-fits-all templates to help you boost direct orders, with custom designs.

DoorDash’s branded websites:

  • Unique: We design and launch your website to match your brand's look and feel, going beyond standard restaurant website templates to make your business shine.

  • Turnkey: We do all the heavy lifting and backend work for you. We build the site using your existing DoorDash assets and host it for you.

  • SEO-optimized: Designed to help customers find your restaurant on Google

  • Built for performance: Mobile-friendly, fast, and can be ready to take online orders within hours

  • Available with all Commerce Platform packages: From the $0/month* Starter package to Pro — all Commerce Platform merchants can launch branded websites!

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What to look for in restaurant website templates

When evaluating restaurant website templates, focus on features that help you attract visitors and drive orders.

Mobile-friendly design

Over half of website traffic now comes from mobile devices. Choose a template that automatically adapts to different screen sizes, so customers can browse your menu or place an order from anywhere.

Built-in online ordering

A great restaurant site doesn’t just tell guests about your offerings — it makes ordering easy. Templates that allow guests to easily find your online ordering system can help you boost direct orders. 

Reviews

57% of all consumers report using the internet to search for restaurant reviews, which means this type of social proof is key to winning new customers. Select a restaurant website template that allows you to easily showcase positive reviews.

Optimized for SEO and conversion

Search-optimized templates, designed for local SEO, can make it easier for customers to find your restaurant on Google. And, website elements designed to convert casual browsers into paying customers like a Smart "Order Now" Button or pop-up, can turn a so-so restaurant website template into a unique digital experience.

Our custom restaurant website designs available with the DoorDash Commerce Platform account for all of these factors, so you don't have to settle for an inflexible template that's missing key elements.

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Restaurant website templates vs. branded websites

Traditional restaurant website templates are designed for simplicity — they provide a pre-made layout that you can fill in with your logo, menu, and photos. They’re affordable and quick to launch, but because they’re built for general use, they often look similar across businesses. Many require extra work to link your online ordering system and optimize your site for local SEO.

By contrast, DoorDash Commerce Platform branded websites are purpose-built for restaurants that want a custom, performance-driven solution without the complexity or cost of hiring an agency. Each site is professionally built, fully hosted, and optimized for your brand. DoorDash designers create a unique site using your photos, colors, and story, then connect it directly to your online ordering system and delivery fulfillment.

The result is a custom-branded website that’s as functional as it is beautiful. You get:

  • A fast, SEO-optimized site that helps customers find your restaurant online

  • Built-in commission-free online ordering*

  • Hosting, design, and launch handled by DoorDash— no developer needed

While generic templates focus on presentation, our branded websites are built for performance. They combine the professional polish of a custom design with the reliability, data, and growth tools of the DoorDash ecosystem — so your restaurant can stand out and sell more.

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Launch your custom restaurant website with DoorDash

Building a beautiful, functional restaurant website doesn’t have to be complicated. With turnkey branded websites available with all Commerce Platform packages, you can launch a professional, search-optimized website that helps you reach new customers, boost online sales, and grow your brand.

Get a Commerce Platform demo

*2.9% + $0.30 payment processing fee applies

Frequently asked questions

A good template balances design and functionality —  it should be easy to navigate, mobile-friendly, and make it easy for customers to place online orders.

Yes. DoorDash builds, designs, and hosts your site, ensuring it’s optimized for search and connected to online ordering — so you can focus on running your restaurant.

How to Grow Your Restaurant with Commerce Platform Packages

Watch this free, 30-minute webinar to learn more about the DoorDash Commerce Platform packages and get your questions answered.

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