¿Qué son las campañas inteligentes?
Smart campaigns use data and AI to automatically adjust your promotions in real time — so the right customers see the right offer at the right time. DoorDash manages different promotion types in one campaign, helping you save time while boosting performance. Through dynamic discounts and automated targeting, you’ll make the most of your campaigns and reach customers with offers that may be more likely to convert.
With smart campaigns, DoorDash bundles and manages different promotion types in one campaign to help you save time and maximize your sales and performance.
Smart campaigns create personalized offers for every customer based on customer type, value, and behavior. For example, we’ll set higher spend minimums for power users to grow their ticket size.
Smart campaigns allow you to closely track your campaign performance to see what’s working and how your smart campaigns are driving sales. Our campaigns get smarter as they learn who engages with your marketing and find more customers like them.
Como tienda, solo pagas cuando tu campaña conduce a una orden. DoorDash crea campañas inteligentes con base en las necesidades de tu negocio.
¿Por qué se recomiendan las campañas inteligentes?
Las campañas inteligentes están diseñadas para que las promociones sean fáciles y exitosas para las tiendas, ya que priorizan lo siguiente:
Performance: Smart campaigns will automatically create the most effective discount based on customer type and value. Smart campaigns may drive up to 20% higher sales and 30% more new customers compared to no promotions.*
Simplicity: Data and AI optimize your campaign setup, so you can spend more time running your business.
Flexibilidad: Realiza un seguimiento del rendimiento y cancela en cualquier momento. Las promociones tradicionales seguirán siendo una opción para todas las tiendas.
Smart campaigns, like smart targeting, are designed to help your restaurant boost your promotion performance by putting custom offers in front of the right customers.
*Based on internal A/B tests comparing smart campaigns vs. no promotions during September-October, 2025.
How do smart campaigns work for BOGO offers?
Smart campaigns determine the best type of offer for each customer to help your business grow.
Only select customers will see BOGO offers – for up to three menu items per campaign. You can exclude certain items from your BOGO offers, but smart campaigns require at least five eligible items (including one of your most popular dishes) for best results.
Smart campaigns automatically manage factors like item pricing, number of items shown, and total weekly spend to help control your promotional budget.
