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How Woodie's Wings Drives Commission-Free Online Orders With Pro Package

Watch an interview with Tim Toomey, VP of Marketing at Big Onion Hospitality to learn how Woodie's Wings uses DoorDash Commerce Platform to power its branded mobile app and direct online ordering.

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Meet Woodie's Wings

Just one of four concepts by Big Onion Hospitality, Woodie's Wings officially opened in Oswego, IL in September 2025. This pickup-and-delivery-only spot is dedicated to award-winning wings, bold sauces, and no-frills vibes — built for game days, busy weeknights, and anyone who believes dinner should be messy and delicious.

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POWERING DIRECT ORDERS WITH PRO PACKAGE

Woodie’s Wings uses DoorDash Commerce Platform to power its branded mobile app and direct online ordering — helping the team increase margins, grow loyalty, and build stronger customer relationships.

  • Zero percent commission on direct orders: Allowing Woodie’s Wings to keep more revenue and run more aggressive promotions like BOGO offers

  • Branded mobile app: Delivering a seamless, on-brand experience that drives loyalty by making reordering easy and supports future expansion opportunities for Woodie's

  • Actionable customer data: Enabling Woodie's to own their customer data helping them improve targeting of marketing campaigns

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Woodie's Results with Pro package

22%

App adoption within 1 week of launch based on DoorDash data from December 2025

+217%

Increase in sales within 4 months of Pro package implementation based on DoorDash data from October 2025 to January 2026

Woodie's Wings received compensation in exchange for their participation in this study

Learn how Woodie’s Wings drives more direct orders on their terms

Hear their story