IntroducingDashOS

Power your delivery, direct ordering, reservations, and loyalty through one connected platform.

Attract new customers on a network of 56 million monthly active users¹. Learn what they love. Turn them into loyal regulars who order directly, dine in, and spend more.

A restaurant worker preparing food in a commercial kitchen

Join 600K+ merchants already growing with DashOS.

Connected DashOS tools drive real results across ordering channels.

+15%

Drive more sales

Lift in DoorDash Reservations bookings from personalized vs. non-personalized recommendations²

+20%

Build stronger customer relationships

more new loyalty-member opt-ins on DoorDash Marketplace, compared to direct ordering³

$10K+

Do less manual work

Average monthly revenue restaurants generate through bookings made with SevenRooms Voice AI⁴

ZumaUnion Square Hospitality GroupThe Madera GroupThe Corner StoreBavette'sLafayette Grand Café & BakeryPasquale JonesNobuNoHo HospitalityMatūMarielGjelinaNikki BeachMINAMaple & AshBourbon SteakLafayette SteakhouseInnovative Dining GroupUchiClaudieFratelliLure FishbarKymaJoia BeachMalibu FarmJack's Coal Fired PizzaAdrienne'sPari PariFox & the KnifeMoriniCarboneCasadonnaBOA SteakhousePortaleTokyo ClubCasa TuaH&H Bagels3 NativesBiscuit LoveTaquerias ArandasTriple Beam PizzaLettuce Entertain YouHan DynastySouvlaGreen Tomato Grillbb.q ChickenBowls of RiceD'bo's DaiquirisTaichi Bubble Tea

One guest.
One relationship.
Every interaction, smarter.

Whether it’s a DoorDash Marketplace order, a direct order, or a reservation, every past interaction shapes the next one.

Where they reach you

DoorDash MarketplaceDelivery and pickup
Direct OrderingYour website and app
In the restaurantReservations

One guest profile

Maya Rivera

Friday Regular

DeliveryDine-inApp userLoyalty memberBig spenderPositive reviewerVegetarian

Total spend

$2,240

Orders

9

Visits

15

Illustrative. Guest shown is an example, not real customer data.

What it drives for restaurants

More salesPersonalized upsells and marketing
Stronger customer relationshipsUnified loyalty and remembered preferences
Less manual workAI marketing and operations

Illustrative. Guest shown is an example, not real customer data.

DashOS helps us better understand our guests and grow more profitably, without adding another system for our team to manage.”

Marco Montevago, ManagerItalian Brothers

Connect the tools you need. Add more as you grow.

DashOS connects the customer journey from discovery to loyalty. The more tools you use, the more context you’ll have to serve customers better and keep them coming back.

Reach more customers

via the largest restaurant marketplace and leading SEO.

Delivery Marketplace

Reach 56M+ monthly active users and pay only when orders come in.

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Reservations Marketplace

Put your restaurant in front of high-intent diners to attract new guests and drive more bookings.

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Ads

Increase DoorDash sales and reach more customers with targeted in-app advertisements.

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Promotions

Attract customers with promotions that entice them to order and spend more per order.

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Maximize direct sales

by turning Marketplace diners into direct customers.

Direct Ordering

Add direct ordering to your website in less than a day. Your menu syncs automatically with Marketplace, checkout is optimized to convert, and every delivery is fulfilled by Dashers.

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Branded Websites

Launch a high-performing, SEO-optimized website that reflects your brand and turns visitors into direct customers, commission-free.

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Omnichannel Loyalty

Reward your guests wherever they order: in-store, online, or on DoorDash Marketplace. Know and reach your loyal customers.

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Branded Mobile Apps

Get a custom-branded mobile app powered by DoorDash technology to drive repeat orders, commission-free.

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Direct Reservations

Drive direct online bookings from your own channels, eliminate cover fees and streamline reservation and waitlist management.

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Events & Experiences

Showcase exciting experiences and events that generate more event bookings and sales before customers even walk in the door.

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Drive repeat business

with personalized experiences worth 5 stars.

CRM Segmentation

Connect guest data, deliver personalized service and power targeted marketing campaigns to drive repeat visits.

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Automated Marketing

Send automated emails to bring in more customers, more often.

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Customizable Email & Text Marketing

Send personalized, branded text messages to drive value from every campaign.

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Guest Experience Management

Stay on top of your online reputation with aggregated review monitoring, in-line replies and connected guest profiles.

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Streamline operations

with AI that does the work for you.

Order Management

Access tools that help you process orders, streamline operations, and improve the customer experience.

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Table Management

Prepare your team, seat guests faster and keep every shift running at full capacity, turn after turn.

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Voice AI

A restaurant voice assistant that answers every guest call, books reservations, and delivers personalized responses tailored to each venue and caller.

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Get started with Dash OS

See how DashOS can drive more sales for your restaurant.

Book a demo

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Frequently asked questions

The DashOS vision

DashOS is DoorDash’s restaurant growth platform, bringing Marketplace demand together with the tools restaurants use to serve, understand, and retain guests. DoorDash helps a restaurant turn its disconnected interactions with a customer into one relationship to bring them back more often, making each interaction more valuable than the last.

Most restaurants end up managing several disconnected systems to reach, convert, serve, and retain guests, and it’s easy for one guest to look like three different customers across three different tools. DashOS closes that gap so those signals connect instead of sitting side by side, and growth compounds as a result.

How the products work together

DoorDash connects relevant, permissioned signals from how a guest interacts with a restaurant, whether through Marketplace, direct ordering, or in-store experiences, giving restaurants a more connected understanding of their customers so they can create more relevant marketing, better experiences, and stronger relationships over time.

Yes. Because the products are built to connect, adding a new one doesn’t add more complexity. What DashOS already knows about your guests carries forward, so the more tools you add, the more you grow.

Choosing what’s right for you

That depends on what you’re hoping to achieve: reaching new guests, converting more direct orders, running day-to-day operations more smoothly, or bringing guests back more often. Talk to us about your goals and we’ll recommend a starting point.

No. Start with the products that solve what you need today and add more as your business grows. As DoorDash products become more connected, the value of those interactions can build on what’s already there rather than creating another disconnected system to manage.

DashOS is designed to connect with the POS you choose, so you can build on your existing technology without starting from scratch.

¹ Based on the combined amounts for DoorDash, Wolt and Deliveroo, measured as of December 2025. · ² Based on a DoorDash controlled test between July and August 2026 · ³ Based on DoorDash data and analysis of Marketplace and first-party digital ordering customers at DoorDash omnichannel loyalty merchants between June through August 2026. · ⁴ According to SevenRooms data between July through August 2026 for restaurants using SevenRooms Voice AI