How Fishhook Seafood Gets Loyal Customers Hooked With Pro Package
Watch an interview with, Trena Wallace, Owner of Fishhook Seafood where she shares how her business leverages DoorDash Commerce Platform to engage customers and drive repeat business.
Meet Fishhook Seafood
Fishhook Seafood is an Ontario, CA favorite known for its fried lobster and Southern sides. Founded in 2020 by Trena Wallace and her husband, the restaurant has quickly become a local staple, with plans to open a new location in the near future.
Hear their storyBUILDING CUSTOMER LOYALTY WITH THE PRO PACKAGE
Branded mobile app: Fishhook previously used ChowNow to power their mobile app, but switched to DoorDash for an improved user experience that makes it easy for loyal customers to earn rewards.
Cross-channel loyalty: Fishhook offers a "$5 off for every $50 spent" loyalty reward that works across their branded mobile app, online ordering site, in-store, and on DoorDash.
Customizable email marketing: Wallace customizes pre-built templates to send targeted marketing messages to her email list.
Guest experience management: Wallace tracks customers' order histories and reviews to proactively reach out and offer rewards, turning every interaction into an opportunity to strengthen the guest experience.
Fishhook Seafood's Results with Pro package
+33%
More spent by loyalty customers that signed up on web versus non-loyalty customers
+122%
Lift in sales within 2 months of Pro package implementation
Fishhook Seafood received compensation in exchange for their participation in this study, all data based on DoorDash data Aug'25-Dec'25