Your restaurant homepage is often the first impression a customer gets — and the moment they decide whether to place an order, book a table, or move on. But for many restaurants, websites don’t do much beyond looking nice.
In this guide, we’ll show how to transform your homepage into a revenue-driving machine — and how branded websites available on the DoorDash Commerce Platform can help.
Get a Commerce Platform demoWhy your restaurant homepage matters more than ever
Your homepage isn't just a digital menu — it’s a gateway to sales. Here are some insights shaping the world of restaurant homepage design today:
Customers will use your site to judge your brand's credibility: 75% of users assess a business’s credibility based on its website design.
Most traffic is mobile: Mobile makes up over 60% of global internet traffic, illustrating the importance of not only creating a compelling restaurant homepage, but one that looks great on smartphone screens too.
Expectations are rising: Online ordering systems aren't a novelty anymore — it’s how people engage with restaurants. If your homepage isn’t built for conversion, you're leaving money on the table.
Signs your restaurant homepage might be underperforming
If you already have a restaurant website and you're not seeing the results you'd like, your homepage might be the issue.
Here are some red flags:
Visitors land on your site but don’t place an order
Your homepage doesn’t include a clear call to action (CTA)
It takes more than a few seconds to load
It’s hard to read or navigate on a phone
Your branding is inconsistent or generic
Your homepage links to an online ordering experience that doesn’t match your brand's look and feel
Essential elements of a high-converting restaurant homepage
Clear, prominent ordering buttons
Every visitor should immediately know how to place an order as soon as they land on your homepage. Make it easy for them to place an order with website elements like a Smart “Order Now” Button or customizable pop-up, available on DoorDash Commerce Platform Boost and Pro packages. These elements are optimized for conversions, so when guests land on your branded website, they're more likely to place an order.
Mobile-first, scroll-friendly layout
Smartphone screens are small, which means every pixel matters when it comes to your restaurant homepage. Think critically about what you want mobile visitors to see first when they hit your website:
Use short, bold headlines: Your main message (like “Order Now” or “Fresh Mediterranean Delivered”) should be visible without scrolling.
Avoid clutter: Too many images, animations, or pop-ups can slow your site and frustrate users.
Keep image file sizes small: Compressed images help your site load faster — slow pages lead to abandoned visits.
Design for thumbs: Make sure buttons are big enough to tap, spaced far enough apart, and easy to use with one hand.
Preview often: Always test your homepage on multiple devices — especially phones. What looks great on a desktop might fall flat on a small screen.
Local Search engine optimization (SEO)
Strong local restaurant SEO helps ensure that hungry customers in your area discover you first. When someone types “Thai food near me” or “best tacos in [your city],” search engines rely on a mix of signals to decide which restaurants show up at the top. Optimizing your restaurant homepage for local search can help put your business in front of more nearby diners exactly when they’re ready to eat.
Your brand, front and center
When guests visit your site, they want to see you! Make sure your restaurant homepage aligns with your restaurant's look and feel so digital customers can get acquainted with your brand as soon as they hit your site.
Your restaurant homepage, built by DoorDash
Your restaurant homepage shouldn’t just look good — it should drive orders. With the DoorDash Commerce Platform, you can launch a custom-branded, high-performing restaurant homepage that turns visitors into paying customers — without coding or design work.
Here’s what sets DoorDash's branded websites apart:
Professionally built for you
DoorDash handles the design, setup, and hosting of your restaurant homepage. You provide your logo and colors, and we do the rest.
Optimized for mobile and Google
Every branded website homepage is mobile-first and SEO-ready, including structured data, metadata, alt text, and fast loading speeds. That means your restaurant homepage can rank higher in search results and perform better on mobile — where most customers browse.
Commission-free** online ordering, built in
With branded websites, your homepage includes a link to Online Ordering powered by DoorDash — not a third-party delivery link. This gives customers a seamless experience and gives you more control over margins.
Conversion-focused design
With the DoorDash Commerce Platform Boost and Pro packages, your restaurant homepage includes a Smart “Order Now” Button and a customizable pop-up. These conversion-optimized elements help turn site visits into online orders — which can drive up to a 30% increase in web sales.***
Explore branded websitesYour restaurant homepage could be your most powerful revenue tool
Your homepage isn’t just about first impressions — it’s your first step toward repeat orders and loyal customers. The DoorDash Commerce Platform helps restaurants create high-performing, brand-forward homepages that drive real results.
Get a Commerce Platform demo
*Based on internal DoorDash data from Jan 2022 through Dec 2023
**2.9% + $0.30 payment processing fee applies
***Based on internal DoorDash data from Jan 2022 through Dec 2023
