Que sont les campagnes intelligentes?
Smart campaigns use data and AI to automatically adjust your promotions in real time — so the right customers see the right offer at the right time. DoorDash manages different promotion types in one campaign, helping you save time while boosting performance. Through dynamic discounts and automated targeting, you’ll make the most of your campaigns and reach customers with offers that may be more likely to convert.
With smart campaigns, DoorDash bundles and manages different promotion types in one campaign to help you save time and maximize your sales and performance.
Smart campaigns create personalized offers for every customer based on customer type, value, and behavior. For example, we’ll set higher spend minimums for power users to grow their ticket size.
Smart campaigns allow you to closely track your campaign performance to see what’s working and how your smart campaigns are driving sales. Our campaigns get smarter as they learn who engages with your marketing and find more customers like them.
En tant que commerçant, vous ne payez que lorsque votre campagne aboutit à une commande. DoorDash crée des campagnes intelligentes en fonction des besoins de votre entreprise.
Pourquoi les campagnes intelligentes sont-elles recommandées?
Les campagnes intelligentes sont conçues pour simplifier et optimiser les promotions des commerçants en privilégiant les éléments suivants :
Performance: Smart campaigns will automatically create the most effective discount based on customer type and value. Smart campaigns may drive up to 20% higher sales and 30% more new customers compared to no promotions.*
Simplicity: Data and AI optimize your campaign setup, so you can spend more time running your business.
Flexibilité : suivez votre performance et désinscrivez-vous à tout moment. Les promotions classiques resteront disponibles pour tous les commerçants.
Smart campaigns, like smart targeting, are designed to help your restaurant boost your promotion performance by putting custom offers in front of the right customers.
*Based on internal A/B tests comparing smart campaigns vs. no promotions during September-October, 2025.
How do smart campaigns work for BOGO offers?
Smart campaigns determine the best type of offer for each customer to help your business grow.
Only select customers will see BOGO offers – for up to three menu items per campaign. You can exclude certain items from your BOGO offers, but smart campaigns require at least five eligible items (including one of your most popular dishes) for best results.
Smart campaigns automatically manage factors like item pricing, number of items shown, and total weekly spend to help control your promotional budget.
