In every aspect, DoorDash has become a trusted partner.
Aaron SalvatoreOwner
- Marketplace
- Kansas City, MO
- Pizza
- 3 Locations
"I named this place after where I'm from — Providence, Rhode Island. My brother and I opened our first location in 2014 with one goal: make pizza the right way. That meant controlling everything, including delivery. For years, we did it ourselves because I didn't think anyone else could do it the way we could."
$500K revenue per year from DoorDash
A channel that started as a sideline became a cornerstone
25% of total revenue from DoorDash
Delivery went from an afterthought to a real part of the business
"I didn't think anyone could do delivery like we could. So we did it ourselves."
The quality problem
"Delivery isn't just logistics — it's the last impression your food makes. I wasn't willing to hand that off to someone else and hope for the best. If something went wrong, it reflected on us. So I kept it in-house and did it myself."
The commission problem
"Running a pizza operation means watching every margin. Paying a percentage on every order to a third-party platform felt like a losing equation — especially when I already had my own drivers and my own system."
The technology problem
"Adding a new platform meant adding new equipment, new workflows, and new headaches. Another tablet on the counter, another system to manage on top of an already full kitchen. I didn't have the bandwidth for that."
— Aaron Salvatore, Owner, Providence Pizza"It's cheaper to use DoorDash than it is to have my own drivers. And I'm getting marketing I didn't pay for."
Three objections. Three answers.
SHIFT4 POS INTEGRATION
"No extra tablet. No extra work. DoorDash integrated directly with our Shift4 POS system. Orders came straight into the system we were already using — no new equipment, no separate screen, no added complexity. The technology objection disappeared on day one."
HOW WE USED IT:
Connected DoorDash to our existing Shift4 POS — orders flow in automatically
Eliminated the need for a separate DoorDash tablet on the counter
ADS & PROMOS
"The marketing budget we never had. Providence Pizza has never had a big marketing budget. DoorDash changed that. Being on the platform put us in front of customers we never would have reached on our own — without us spending a dollar to get there."
HOW WE USED IT:
Ran Sponsored Listings to reach high-intent customers searching for pizza nearby
Used Ads & Promos to drive new customer trial without a traditional marketing spend
DASHPASS
"Cheaper than running our own delivery. The math surprised me. Between paying drivers, managing logistics, and absorbing the overhead, running our own delivery costs more than DoorDash's commission. DashPass brought in high-frequency customers — and the economics made sense."
HOW WE USED IT:
DashPass members get reduced delivery fees, lowering the barrier for repeat orders
Delivery costs through DoorDash came in below the cost of operating our own fleet
"We went from doing everything ourselves to trusting DoorDash with 25% of our business."
$500K+ in DoorDash revenue per year — A channel that started as a sideline became a cornerstone
25% of total revenue from DoorDash — Delivery went from an afterthought to a real part of the business
3 locations and growing — DoorDash has been instrumental in getting us here
— Aaron Salvatore, Owner, Providence Pizza"DoorDash has been instrumental in helping us grow our business. We started with one, we opened a second, and have a third on the way — the exposure just from being on the platform has been huge for us."
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