Restaurant loyalty program software
Turn DoorDash
orders into your
own regulars
The only loyalty program that lets customers enroll while ordering from you on DoorDash — and keeps them coming back direct.
Keep the customers you already won
Winning a new customer can cost five times more than keeping one.¹ That’s why customer retention matters. Here’s how Cross-Channel Loyalty helps you keep the guests you already have.
Meet the customers behind your DoorDash orders
Name, email, and phone number. The people who found you on DoorDash become customer data you own — and people you can talk to directly.
Reward every order, wherever it comes from
Dine-in, DoorDash, on your own site or app. Every order brings them closer to a reward, so they keep picking you.
Give them more reason to order direct
Make the reward bigger for online ordering on your site and app. Those orders come in at 0% commission,² so you keep more.
See how restaurants win regulars and revenue
22K
Guests enrolled in the first month
$5k+
In loyalty attributed sales from Online Ordering customers within two months of launching Cross-Channel Loyalty
+33%
Lift in sales within 2 months of implementation
Fishhook Seafood
West Coast
+49%
More spend from customers who joined through their website vs. non-loyalty customers
+65%
More spent on direct online sales by customers who joined Frangos loyalty program online versus non-loyalty customers
"We're not just serving meals, we're rewarding returning customers and building lasting relationships."
Pay less commission when you turn
DoorDash customers into regulars
Tonight
At DoorDash checkout, she opts in and agrees to share her contact info with you.
Tomorrow
Sent automatically from your restaurant, with a personalized offer to order direct.
Next Week
Ordering through your website or mobile app instead of DoorDash.
Next Month
Automatic messages keep bringing her back, again and again.
Run it all from one platform
Manage rewards, messages, and results for your DoorDash and direct customers in one place.
You decide the rewards
You choose what customers earn, how they earn it, and where. Change it whenever you want.
Reach every member by email and text
Send campaigns to your loyalty members. Reward reminders go out on their own.
See what's working by channel
Track sign ups, sales, order frequency, and redemption rates for each channel.
Works with the POS you have
Guests earn when they pay at your point of sale (POS). No POS integration or check-in needed.
Rewards your customers will love
Mix and match to build restaurant rewards programs that fit your menu and your regulars.
Spend based
Reward customers once they spend a set amount, like $5 off after $50.
Item based
Customers earn loyalty points and redeem them for menu items at different point costs.
Birthday rewards
Send a treat on their birthday and give them a reason to celebrate with you.
Reward customers once they spend a set amount, like $5 off after $50.
Customers earn loyalty points and redeem them for menu items at different point costs.
Send a treat on their birthday and give them a reason to celebrate with you.
Read Great Khan's full story— Dilpreet Bhandal, Owner, Great Khan's"Cross-Channel Loyalty gives us an easy, seamless flow of customers placing orders and coming back over and over again."
Frequently asked questions
The Basics
Restaurant loyalty program software tracks what guests buy and rewards them for coming back. Cross-Channel Loyalty does this everywhere guests order: dine-in, your website, your mobile app, and DoorDash. Every order counts toward the same reward.
The best loyalty program for restaurants is one that rewards guests everywhere they order, not just on one channel. Look for a program that works in store, on your website, in your mobile app, and on delivery apps. It should also connect to the POS system you already have and give you your own customer data. Cross-Channel Loyalty is the only program that does all of this and also lets guests enroll while ordering from you on DoorDash.
Most customer loyalty programs only work on a restaurant’s own channels. Cross-Channel Loyalty is the only one that lets guests enroll while ordering from you on DoorDash. The people who find you on DoorDash can join your program, earn your rewards, and hear from you directly.
Programs like Starbucks Rewards, Chipotle Rewards, MyPanera, Chick-fil-A One, and Pizza Hut’s rewards were built by large in-house tech teams. With DoorDash Direct, you get a branded mobile app, digital ordering, and a loyalty program without building any of it yourself. We set it up for you.
Setup
Fair question. We want to help you build your business sustainably, and when you grow, we do too!
Yes. It works with the point of sale (POS) system you already have. It connects through card companies, so there’s no POS integration to set up and no new hardware to buy. Guests earn rewards automatically when they pay in store.
No. Guests can earn on DoorDash, on your website, in-store, or in your branded mobile app. If you have an app, you can offer bigger rewards for ordering there. Those orders come in at 0% commission. Customers on the mobile app are also 30% more likely to reorder (compared to web ordering channels, based on internal DoorDash data from January 2025 to June 2025).
Yes. Whether you run a quick-service restaurant (QSR), a pizza shop, or a sit-down spot, you choose the rewards that fit how your guests order. Loyalty is a natural fit for QSRs because guests tend to order often.
Data & marketing
Yes. When a guest opts in at DoorDash checkout, they agree to share their name, email, and phone number with you. That customer data is yours to use for your own emails, texts, and offers.
It gives you many of the same tools. A CRM (customer relationship management tool) keeps track of your guests and how you reach them. With DoorDash Direct, each guest gets one profile across channels, and your loyalty members and email marketing live in one place. You can see who your regulars are and stay in touch with them.
Yes. You can send email and text campaigns to your loyalty members, and reward reminders go out automatically. Tailor personalized offers for groups like new members, frequent guests, or customers you haven’t seen in a while.
They can. Average order value (AOV) is how much a guest spends per order, on average. Spend-based rewards, like $5 off after $50, give guests a reason to add one more item to reach the next reward.
Turn tonight's order into
next month's regular
Cross-Channel Loyalty is part of DoorDash Direct, where everything works together to bring your customers back. We'll set it up for you.
- Direct Ordering
- Branded Mobile App
- Automated Email Marketing
- Guest Experience Management
¹ DoorDash informó tener más de 615,000 restaurantes y mercados asociados combinados en su plataforma, además de brindar sus servicios a 94 de las 100 marcas principales de restaurantes de EE. UU. y más de 56 millones de usuarios activos mensuales a finales de 2025.[1, 2, 3, 4]
Descargo de responsabilidad sobre las estadísticas de los productos • Marketplace: más del 30 % de las órdenes de restaurantes procedían de clientes nuevos (según datos internos de DoorDash de enero de 2025 a diciembre de 2025) • Reservas: el gasto de los clientes habituales es un 27 % superior al de los clientes nuevos (según datos del Informe sobre las tendencias de la industria gastronómica de 2026: una visión de 360° de la entrega y el consumo en el local, elaborado por DoorDash y Seven Rooms)