You sit down to review your performance and find yourself drowning in a sea of spreadsheets and receipts. You know you've been busy, but how busy? Are your new menu items selling well? And how does this month compare to the same time last year?
Instead of spending a ton of time piecing together this puzzle, with a few clicks, you could uncover insights that not only show your current performance but can also help guide your future strategic decisions. This is how DoorDash's reporting tools can help.
Ready to make your numbers work for you? Let's dive in.
How do I view my payouts, statements, and other financial information?
If you’ve already added your banking information, check out How to Understand Your DoorDash Payout and Monthly Statement.
What are store performance reports?
Understanding how your store is performing is key to boosting your sales. Here's how you can access both your daily and weekly performance reports:
In the Merchant Portal, navigate to Settings.
Select the subheader Store communications.
From there, you can toggle “on” to be subscribed and regularly receive these reports via email.
4. Once you toggle this button, you will be able to see which emails are subscribed to receive email notifications (if toggle button is black), how many subscribers are listed, and how often you will receive the emails:
Daily Only
Weekly Only
Daily and Weekly
If you’d like to learn more about using DoorDash marketing to help increase your sales, check out Marketing 101: How to Use Ads & Promos.
What is the report builder?
Report builder lets you build and schedule custom reports, allowing you to obtain valuable financial, sales, and operational data and insights about your business.
What are the benefits of using the report builder?
The report builder experience helps you find and create reports across multiple channels, including Marketplace, Online Ordering, and Drive On-Demand. Here are a few key benefits of using the report builder:
Customizable: You choose the metrics and reporting schedule based on your needs, including the ability to schedule automatic reports.
Comprehensive: Get insights into new and returning customer behavior and up to two years of operations, sales, and financial data.
Actionable: Create reports quickly and efficiently, helping you pull insights from your data to improve your business strategy.
How do I use report builder?
By accessing report builder, you can download customized Operations, Sales, Financials, and Marketing Reports:
On the Merchant Portal, select Reports on the left navigation panel.
Choose the red Create report button on the top right.
Here, you can see the types of reports and what channels are available for each (Marketplace, Online Ordering, and Drive On-Demand).
Choose the report type: Financial, Sales, Marketing, or Customer reports, then select Next. These reports include:
Financials Report: Transactions, error charges/adjustments, and payouts. You can learn more in How to Understand Your DoorDash Payout and Monthly Statement.
Sales Report: Sales, average ticket size, total orders, and comparisons across products such as DashPass, Marketplace, and Pickup. It can also help you analyze sales between new and returning customers.
Marketing Report: Return on Ad Spend (ROAS), customers reached (total, new, existing, DashPass users), average order value, advertising fee, average CPA (cost per acquisition) and more for Promo or Sponsored Listing campaigns. You can learn more about your marketing options in How to Use Ads & Promos.
Customer Report: Customer name, contact information, and ordering trends.
Select a timeframe within the last two years and view by time, store, or order.
Adjust the report to include product and customer type if you want an extra level of detail.
Customize your report by picking either One-time report or Recurring schedule.
Select Create report. Once requested, you’ll receive an email confirming your report is in progress and another letting you know when it will be ready for download.
What is the Insights Hub?
The Insights Hub helps you access data to better understand your restaurant’s performance, meet customer needs, and potentially increase your sales. With this knowledge, you can focus on adjusting menus, operations, staffing, and more to reach new customers and, ultimately, grow your business.
How do I access the Insights Hub?
On the Merchant Portal, navigate to Insights on the left-hand menu bar.
Within the Insights Hub, you have access to 4 tabs:
Optimization score: An estimate of your store’s sales potential on DoorDash.
Sales: Track item sales by location, date, and time and see quick personalized actions to improve your menu’s performance and increase your sales.
Operations quality: See ways to improve your day-to-day operations and your ratings.
Most Loved: Track your performance and understand how to get into this program designed to recognize and reward our most reliable merchants.
What is my Optimization Score?
To learn about this helpful feature, head over to How to Optimize Your Business on DoorDash.
How do I find key metrics to drive my sales?
Your menu showcases your offerings, helps you stand out, and incentivizes customers to add more to their orders.
In the Merchant Portal, under the Insights Hub section, choose Sales.
Under the Sales tab, you will be able to see various suggestions on how you can improve your sales:
You can look at daily sales and also specify the time period you are most interested in (last 7 days, this week, this month, last week, last month, or custom date range going back up to 90 days).
You can also see how each of your products is performing to inspire ideas of new products to add or others you might want to replace.
How do I hit Operations Quality Goals?
The Operations Quality Tab enables you to review the experience you are delivering to your customers and identify opportunities to continually improve. This can increase your sales, and improve your visibility in the DoorDash App.
1. In the Merchant Portal, under the Insights Hub section, tap Operations Quality.
2. In this window, you will be able to assess both the Areas on track and Areas requiring your attention.
How do I see if I qualify for the Most Loved program?
The Most Loved program recognizes and rewards the top-rated and most reliable merchants on DoorDash. On this page, you’ll see your avoidable cancellations, missing or incorrect items, and customer ratings for the past month as well as how you measure up compared to other restaurants on DoorDash.
You will also see your lifetime requirements, which assess other metrics we use to determine if you qualify for our Most Loved program. These include:
If you have uploaded the required store logo and header images to your store page
If your menu is marked up (you must have a 10% or lower markup rate to qualify)
If you’ve had 25 or more orders placed since opening your store on DoorDash
If you have a 4.50 or higher customer rating since opening your store
You can learn more about the benefits of the Most Loved program.
How can you access DoorDash data via API?
DoorDash’s Reporting API allows you to access data directly or with select third-party partners. For example, select integration partners can develop reports that include Financial, Operations, Menu and Feedback data. If you don't want to use our Reporting APIs, you can also access data via the Merchant Portal.
What is an API?
In the context of reporting, an Application Programming Interface (API) is a mechanism that enables you to request and access standardized reports either directly or via select 3rd party reporting platforms. This is an alternative to viewing or downloading data directly within the Merchant Portal.
How does DoorDash Reporting API integration work?
If you’d like API integration, fill out this interest form. Our team will get back to you within 1-2 weeks. Once approved:
Request a report using the API.
Once generated, make a request to retrieve the specified Report ID.
The API will return a link to download your report.
Reporting API FAQ
How often will reports be updated?
All reports are refreshed once daily at 7 PM PST for the previous day ending at 11:59 PM PST.
How far back can I access reporting data via the API?
The current limit for reporting data is two years.
What are the current Rate Limits on both endpoints?
40 queries per second.
My business is based outside of the US. Can I leverage the Reporting API?
Yes, the Reporting API supports US, Canada and Australia partners.
What if I want to access data via a Partner that is not currently listed?
We will be looking into adding other Partners in the future.
What is the difference between Marketplace Merchant Pick and Dasher Shop Reports?
Merchant Pick vs Dasher Shop are different order fulfillment models based on in-store operations.
Merchant Pick: Where the Merchant prepares the items and then the cost of the goods is covered by Direct Deposit (standard for restaurants).
Dasher Shop: When the Dasher is in charge of selecting the items, checking out, and delivering them to the customer.
With the help of DoorDash reporting, you will gain valuable insights into your restaurant's performance. This information can help you find areas for improvement and gauge your store’s overall health.
Want to learn more about your earnings? Here’s How to Understand Your Payout and Monthly Statement.
