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Restaurant Text Marketing: Boost Repeat Orders with SMS & Push

Use SMS and push notifications to increase restaurant orders and loyalty. Learn how restaurant text marketing helps you engage customers across every channel.

Jul 15, 2025
5 min read
Mx Blog - Restaurant Loyalty -  merchant on tablet / phone / device

Most guests check their phones dozens of times a day—so why not meet them there? Restaurant text marketing and mobile push notifications offer powerful, direct ways to stay top-of-mind, boost reorders, and drive loyalty without overwhelming your team.

DoorDash helps you engage customers on every channel with automated, customizable messages.

Why Text and Push Notifications Work for Restaurants

Text marketing is built for quick decisions: order lunch now, reorder your favorite, grab a time-sensitive deal. Most texts are read within minutes. That immediacy is ideal for restaurants.

If you’re using DoorDash’s Pro package, your branded mobile app can also send push notifications—another high-performing “text‑like” channel. These messages integrate seamlessly with loyalty programs, reminders, and reorder prompts.

Suggested screenshot: push notification UI from branded app (pitch deck p. 42–43)

Text Marketing Benefits That Drive Results

  • Instant reach: No need to wait hours for someone to check email.

  • Targeted offers: Send deals based on order history, favorite items, or inactivity.

  • Loyalty reinforcement: Remind guests about points, rewards, and special events.

  • Low-lift execution: DoorDash tools make it easy to build, schedule, and send campaigns in just minutes.

How to Launch SMS & Push Marketing the Smart Way

Start With Your List
Generate opt-ins using in-store signage, QR codes, or checkout flows. DoorDash helps you capture consent seamlessly.

Use Segmentation to Drive Relevance
Group customers by frequency, average spend, favorite items, etc. Then send reorder prompts, welcome-back messages, or targeted offers.

Learn how personalized restaurant marketing drives engagement

Pick Campaigns That Match Your Goals

  • Flash deals

  • Event invites

  • Reorder prompts

Real-World Example: Green Tomato Grill

Southern California’s Green Tomato Grill saw a 13% lift in digital orders after integrating mobile push, email, and SMS into their marketing strategy. Customers who used the app reordered 1.4× more often, and nearly half of digital orders came from loyalty members.

Read the full Green Tomato Grill success story

Expand Your Reach with DoorDash’s Advanced Marketing Tools

DoorDash’s Advanced Email & Text Marketing helps restaurants connect with customers across email, SMS, and push—all from one dashboard.

Also Included in Pro Package:

  • Branded mobile app

  • Loyalty tools

  • Push notifications

Related Resources

  • Use personalized restaurant marketing to boost repeat visits

  • Explore 10 restaurant marketing strategies to grow your customer base

  • See how restaurant tech tools streamline operations

  • Build a restaurant marketing plan that ties all your channels together

Frequently Asked Questions

Merchants are required to provide basic information about their business (e.g. business name, location, owner name) and their EIN to validate their entity. Merchants must also agree to comply with all applicable laws and regulations, including labor, health, and safety laws, in all markets in which they operate. There is no minimum order amount or sales amount to remain a DoorDash partner, and merchants can cancel or change their partnership plan any time.

Sign up for DoorDash by filling out this form or contacting sales. As you enroll, you'll create a DoorDash username and password, choose an order method, input store settings, add menu items, select pricing, and connect your bank account. For more information on what to expect as you're signing up, including images and step-by-step instructions, keep reading on the Learning Center.

Increase sales by tapping into DashPass subscribers, customers who order more frequently and place larger orders, on average. DashPass allows the most engaged DoorDash customers to place orders from your business with a $0 delivery fee and reduced service fees. Because DashPass customers order more often, and DashPass businesses get increased visibility in DoorDash Marketplace, you'll likely get more orders and repeat customers. DashPass is included in Plus and Premier Plans.

There is not a standard delivery radius for merchants on DoorDash. The delivery radius is set by an algorithm based on how many Dashers are in your area and consumer demand. Plus and Premium members do get access to a larger delivery area than Basic, potentially reaching more customers.

You can view customer reviews and ratings, zip codes and heatmaps of where customers are ordering from, as well as which customers are new, occasional, or frequent customers of your DoorDash store.

DoorDash considers a few factors that help determine a restaurant’s visibility in the app. These factors include, but aren’t limited to, efficient restaurant operations, positive customer ratings and reviews, cuisine types that match customer preferences, and consistent pricing between your in-store and DoorDash menus.

We take consistent pricing into consideration when determining when and where a store appears on the homepage. Restaurants that have consistent DoorDash and in-store prices provide customers with a more trustworthy and reliable experience, and therefore receive higher visibility in the app.

Helping merchants grow their businesses is essential to achieving our mission to empower local economies, and we’ve built DoorDash to be a partner and a catalyst for growth for local merchants of all kinds. A crucial part of helping partners generate steady sales growth is making sure that customers have a high-quality experience on the platform. We’re committed to delivering on our promise of introducing new customers to our partners and helping the 550,000+ merchants on our platform grow their online sales.

In the US and Canada, DoorDash Basic partners start with a 7-day free trial, and DoorDash Plus and Premier partners start with a 30-day free trial. This means delivery and pickup commissions are 0%, so you can try the partnership plan* that works best for you. Tablet fees are also $0 for the duration of the trial. After the trial, there is a weekly tablet fee of $6 in the US, $3 in Canada, and $0 in Australia. Point of sale integrations are free.

After your free trial, you'll be enrolled at the commission and tablet fees indicated in your "Merchant Signup Sheet." 

You can change your plan at any point in your trial (and after your trial) within the Settings in the Merchant Portal.

*Partnership plans (Basic, Plus, Premier) are available for restaurants with 75 or fewer locations in Canada or the US.

DoorDash charges fees and commission rates to bring value to your business and community. Here are some of the items they cover:

Advertising and marketing: Being on the DoorDash app puts your business in front of new customers every day.

Delivery driver costs: We empower our community of Dashers, who make every delivery possible by providing them flexible earning opportunities with competitive local pay, promotional pay, 24/7 support, third party insurance, and exclusive discounts. Learn more about the Dasher Community at Dasher Central.

Customer service and support for consumers, merchants, and Dashers: Customers, business owners, and Dashers all have unique needs that often need addressing immediately. When something goes wrong with an order, we have a 24/7/365 team of people ready to help solve customer issues, so they'll continue to order from your business.

Technology platform costs: It takes a worldwide, world-class logistics, engineering, coding, marketing, and operations team to keep the DoorDash app and website, our Merchant Portal and tablet, and our Dasher app running. We hire the best and expect the best from our team.

Credit card processing: With the exception of Online Ordering (where you only pay a credit card processing fee* with no additional commissions, monthly fees or per-order fees), all DoorDash offerings include credit card processing, so you have less to worry about when it comes to overhead expenses.

*2.90% of the total transaction amount + $0.30 per order

DoorDash does not charge an activation fee, subscription fee, software fee, cancellation fee, contract fee, or any hidden fees. However, certain fees may be applicable for additional products or services as you opt in, such as: 

If you choose to use the DoorDash Tablet to accept orders, you can use it for free for the length of your trial, then $6 per week in the US, $3 per week in Canada, and $0 per week in Australia and New Zealand. You can also accept orders via point of sale integrations, email, or fax at no cost to you.

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