Meet D'bo's Wings, Daiquiris & Seafood
Born from their dream to make a wing sauce that would "dance on the taste buds," David and Leticia Boyd founded D'bo's Wings, Daiquiris & Seafood in 1990 as a Memphis-based food truck. 35 years and countless wings later, D'bo's is a household name for seafood, loaded fries, and of course, wings — all served with a side of Southern hospitality.
Since its opening, D’bo’s has grown from a single trailer to three brick-and-mortar locations, with three more coming soon. Now led by the founders' son, Julian Boyd, the beloved restaurant chain is focused on improving and optimizing their digital footprint to support the business as it grows across state lines.
Wings with a kick, orders with a click
After adding online ordering into their business model, Boyd found that D'bo's needed to upgrade to an online ordering experience that was as strong as their in-person service — something fast, reliable, and built to keep guests coming back.
In 2024, Boyd switched to using the DoorDash Commerce Platform to meet his business's online ordering needs. With the DoorDash Commerce Platform, you can use your existing DoorDash Marketplace account to set up Online Ordering, then start taking direct, commission-free* orders instantly. And, with over $60k in gross sales and over $4k in commission savings from Online Ordering in Q3 of 2025** alone, the DoorDash Commerce Platform has become an integral part of D'bo's business.
"We used to use another platform. But now that we're using DoorDash's online ordering platform, things are a lot easier and a lot smoother for our operation."
To further optimize D'bo's website, Boyd also uses the Smart "Order Now" Button, included in the DoorDash Commerce Platform Boost and Pro packages. This customizable pop-up makes it easy for customers to find the online ordering section of your site as soon as they hit your homepage.
"When a customer is able to click through different pictures or different images, go to different pages on the website — that smart button allows them to place orders from wherever they are."
Filling inboxes with flavor
Although Boyd originally selected the DoorDash Commerce Platform for its industry-leading online ordering technology, he's also started leveraging other parts of the product suite, including automated email marketing.
DoorDash's powerful automated email marketing uses diner order insights and analytics to help create branded, targeted emails that bring customers back more often, boosting order frequency by an average of 15%.***
"Email marketing is critical with customers, whether they're coming into your restaurant the day of or they haven't been in a while. Those follow-up actions are going to keep you on their mind."
Spreading their wings
While the DoorDash Commerce Platform has been key to optimizing D'bo's direct sales channels, DoorDash Marketplace continues to be a major growth lever when it comes to third-party delivery, accounting for 10-12% of D'bos' weekly sales.****
"Our experience with Marketplace has been extremely successful thus far. The drivers have been efficient, and there is always a way to have direct contact with DoorDash."
Marketplace also helps expose the D'bo's brand to a broader audience, helping them expand and strengthen their customer base. While Marketplace helps D'bo's acquire new patrons, the Commerce Platform allows Boyd and his team to retain their existing customers, creating a powerful growth flywheel.
"By working with DoorDash, we're able to grab an entirely new customer base while building on our existing customer base."
With new franchises opening up across the country in 2025 and beyond, D'bo's is poised for continued success. And as they expand, DoorDash will be there every step of the way.
*2.9% + $0.30 payment processing fee applies
**Based on internal DoorDash data from Jul 2025 through Sep 2025
***Based on internal DoorDash data from Mar 2024 through Mar 2025
****Based on D'bos internal data
