Increase orders with promotions
Attract new and repeat customers with promotions that entice them to order and spend more per order. Select merchants can try promotions with $100 credit per store.*
Get started with DoorDashAlready on DoorDash? Log in to try it.
Stand out from the crowd
Drive more sales
On average, stores that run promotions see a 20% increase in sales.**
Customize your offers
Target new, existing, and/or lapsed customers with a discount or offer that fits your business goals.
Get discovered
Your business will be featured on homepage carousels, Happy Hour, and the Offers tab and tagged with a promotion badge.
How it works
Incentivize new, existing, and/or lapsed customers to order from your store with a discount, free delivery, or a discounted or free item. When you run a promotion, your business will be prominently featured to your target audience in the Offers tab on the DoorDash app. Get step-by-step instructions and learn best practices for how to create, customize, and optimize DoorDash marketing campaigns.
Visit the Learning CenterWatch Master ClassExplore DoorDash promotions
Discounts for Customers
Attract new customers or win back lapsed ones with a percentage or dollar amount discount.
$0 Delivery Fee
Entice customers by covering the delivery fee when they place an order from your business.
Free or Discounted Item
Increase margins with a free or discounted item from your offerings.
Get started with a free marketing credit
Act now to get up to $100 in promotion credit* when you sign up and run your first “Discount for Customers” campaign. Not sure where to start? We’ll set up your first campaign for you so you can start driving efficient results, fast.
Log in to try itSee how these merchants are growing with Promotions
Manoosh Pizzeria Grew Sales 200% with Discounts for Customers
Discover how this Sydney-based Mediterranean restaurant grew their sales and customer base with DoorDash Promotions.
How Modern Market Increased Sales 3x and New Customers 2x with Promotions
Discover how this healthy fast-casual chain used DoorDash Promotions to increase sales and reach new customers.
Amandine Patisserie Cafe increased customer ordering frequency with Promotions
As any restaurateur will tell you, success comes from knowing what your customers want — whether it’s comfort food or a hefty discount (or both). Los Angeles restaurant owner Derek Chang shares what drives growth for him.
How Bon Bon Bery uses both Promotions and Sponsored Listings to Drive Sales
Learn how this acai and frozen yogurt establishment fuels its business with DoorDash.
Reach more customers with in-app advertising
Get more people to discover your promotion by also running an ad on DoorDash. You only pay for ads when an order is placed through it – you aren’t charged for clicks or impressions. Restaurants grew sales by 2.2x when they ran a promotion and ad together on DoorDash, compared to just a promotion.***
Learn more
Frequently Asked Questions
Once you’re a DoorDash partner, log in to the Merchant Portal and navigate to the Marketing tab.
Select “Create Campaign” and choose the campaign type based on your goals.
Customize your promotion details, set a duration, select participating stores, then launch your campaign.
After your campaign is live, view its performance in the Marketing tab in the Merchant Portal. You can make adjustments or end your campaign at any time.
Customers will see your Sponsored Listings (ads) on the homepage and relevant category and search results.
Your Promotions can be seen in select homepage carousels, your store page, and the Deals section of the DoorDash app.
To see the best results, we suggest running both at the same time. Sponsored Listings will help you reach more customers and Promotions will give them an extra nudge to place an order.
There are a number of different Promotions to choose from. Start by deciding whether you want to offer a promotion that covers your entire menu, one that only applies to certain items, or one that’s only valid during a certain time of day.
Examples of promotions are:
Menu-wide: Best for restaurants that want to optimize for overall sales or new customers, regardless of when or what those customers are ordering.
Item-specific: A good choice for restaurants that want to offer some discounts, but only on certain items, either because they’re easy to prepare, have a high profit margin, or are new to the menu.
Time-specific: A great option for restaurants that want to increase orders during a specific time of day.
You can then decide to either target all customers or choose from new, existing, or lapsed customers.
No, you don't. Promotions are designed for busy merchants with varying levels of marketing experience. Visit the Marketing tab in the Merchant Portal and we’ll guide you through the creation of your promotion. Once your promotion is live, you’ll easily be able to make adjustments and monitor its performance in the Merchant Portal.
You only pay for confirmed orders placed through your promotion. That means your marketing dollars result in actual sales — not just clicks or impressions.
Here is an example cost structure for a promotion on DoorDash: Cost of delivery (e.g. $4.99) or Customer discount ($ or % off) + DoorDash Marketing fee = overall cost per order.
Your commission rate is applied to the order subtotal, less free items / discounts. Subtotal is defined as the sum of the Marketplace order pre-tax.
Check out the Learning Center for answers to any questions you have about ads and promotions on DoorDash.
*This is a limited-time offer for select merchants in the US valid until terminated by DoorDash; DoorDash may end this offer at any time. Eligible merchants will see the offer available in the Marketing tab in DoorDash's Merchant Portal. Stores that have previously participated in Promotions are not eligible for the credit. After the $100 credit is consumed per store, merchants will be automatically charged for the remainder of the campaigns per store. No cash value. Non-transferable.
**Internal DoorDash Data, February - July 2022. Results are averages across partners. Actual results may vary based on campaign setup.
***Based on a DoorDash study of more than 47,000 small and mid-market restaurants that ran only ads, only promos, or both on DoorDash, in April 2023.