Access valuable analytics and insights

Track your business performance, view sales dashboards across locations, and get valuable customer analytics.

Get started with DoorDash

Already on DoorDash? Log in to try it.

Mx - Analytics & Insights - Hero

Make data-driven business decisions with DoorDash

Illustration— Dig into data

Dig into the data

Track net sales, average order size, unique customers, popular items, and more across any period of time.

Illustration- Working on computer and phone

Unlock key insights

Understand where your orders are coming from, and view and respond to customer reviews.

Illustration— Dashboard view

Get a dashboard view

Easily build your own reports by filtering for specific metrics, timeframes, and DoorDash products.

Harness powerful sales analytics

Review key business data, including sales (overall and by product), payouts, number of orders, popular items, average ticket size, error charges, and more across your locations.

Log in to try it
Harness powerful sales analytics
Customer Insights Heatmaps Screenshots

Better understand your customers

Get a breakdown of new, occasional, and frequent customers, plus a heatmap of locations and zip codes where customers are placing orders. We'll also provide personalized marketing recommendations based on your unique customer data.

Log in to try it

Act on customer feedback

View DoorDash customer ratings and reviews, and mitigate any issues by quickly responding to customers directly using pre-written or custom templates.

Log in to try it
Customer Reviews Screenshots
Mx Improve your operations

Improve your operations

Discover opportunities to improve operational efficiency with data points on your DoorDash order accuracy, cancellations, wait time, and downtime.

Log in to try it

"I can see the data I want to see on the go. It's made my life easier."

Michael Lee
Owner, Bon Bon Berry

Read the story
Mx - Analytics - Bon Bon Berry success story

Access DoorDash's Reporting API

Use DoorDash's Reporting API to request a standard set of Marketplace reports, including Financials, Operations, and Customer Feedback. Directly integrate with DoorDash's Reporting API, or integrate with ItsaCheckmate or Nextbite via their reporting suite.

Explore DoorDash analytics tips

Get step-by-step guides on how to leverage DoorDash reports to increase sales and provide a better customer experience.
  • Mx Blog - header-Navigating Food Delivery Analytics

    How to Use Restaurant Analytics to Help Increase Revenue

    The most successful businesses don't just review sales reports — they use analytics and insights to manage food costs, enhance customer experiences, optimize marketing campaigns, and more.

    Aug 27, 2024
    12 min read
  • Merchant Portal - Reporting

    Make Strategic Business Decisions Using DoorDash Reporting

    Learn how to use data in the Merchant Portal to increase sales and provide a better customer experience.

    Dec 1, 2025
    10 min read
  • Mx - Learning Center - Tech Tools - Header

    How to Operate and Manage Your Store on DoorDash

    Learn about DoorDash's tech tools, including the Merchant Portal, DoorDash Tablet, Business Manager app, and POS Integrations.

    Nov 12, 2025
    7 min read
  • Mx Blog: Group Meeting

    How to Improve Your Restaurant Profit Margin

    Learn how to measure and improve your restaurant profit margins with these helpful tips.

    Dec 5, 2025
    16 min read
  • Mx - What is ROAS - Header

    ROAS for Restaurants: What It Is and How to Calculate It

    Learn how to calculate ROAS (Return on Ad Spend) to optimize your restaurant marketing initiatives.

    Nov 21, 2025
    8 min read

Frequently Asked Questions

You can log in to the Merchant Portal to view your Marketplace sales and order data on the main dashboard page, including daily, weekly, and monthly sales, customer reviews, and more. For Online Ordering orders, in addition to sales and order data, you can also access customer information like email address and name, You can also build your own reports, filtering for specific metrics, timeframes, and products: 

  • Sales report: Includes Marketplace, Online Ordering, and Drive On-Demand sales, average ticket size, new and return customer comparison, total orders, DashPass orders, Pickup orders, and more 

  • Operations report: Includes order accuracy, cancellations, wait time, downtime, ratings, and product mix 

  • Financials report: Includes transactions, error charges/adjustments, and payouts 

Yes, you can schedule specific reports to be sent to your inbox on a weekly or monthly cadence.

You can view customer reviews and ratings, zip codes and heatmaps of where customers are ordering from, as well as which customers are new, occasional, or frequent customers of your DoorDash store.

You can view the customer’s first and last name, email address, delivery address, zip, phone number, lifetime number of orders, lifetime amount spent (subtotal), average order value (subtotal), customer first order date, customer last order date, and lifetime value.

Note: Customer data is only available for orders placed through the Online Ordering link, and not the Order with the Google integration.

Yes, the Merchant Portal is your destination for DoorDash sales and customer data from Marketplace (orders from your DoorDash listing), Online Ordering data (orders from your own website) and Drive (orders dispatched to DoorDash drivers).

Yes, in US states with marketplace facilitator laws, DoorDash collects sales tax for you. You can view the exact tax amounts DoorDash has remitted when downloading the payout transaction details in the Merchant Portal.

Partner with DoorDash today

Learn how partnering with DoorDash can support your business growth.

Talk to our team
Mx - CTA - Partner with DoorDash