Restaurants need flexible business models to keep up with an always-changing landscape.
If you’re trying to choose the right DoorDash plan or product, here’s the short answer: it depends on your goals — whether that’s reaching new customers, growing direct sales, or keeping operations efficient. This guide breaks down every option so you can match the right solutions to your business today and where you want to grow tomorrow.
Reach new customers and grow off-premise orders
If your goal is to reach new customers and grow off-premise orders, our flagship offering, DoorDash Marketplace. helps you reach customers looking for delivery and pickup. DoorDash holds the largest market share in the US for food delivery according to Second Measure and has a growing presence in Canada, Australia, and other countries.
Featuring your business on DoorDash lets you offer delivery and pickup options that customers expect, while helping you reach a whole new customer base. In fact, 75% of restaurants say that DoorDash has helped them attract new customers. Read more about how DoorDash works for restaurants.
Our flexible pricing offers three tiers, designed around the level of marketing support your business needs. You can choose a 15%, 25%, or 30% delivery commission, depending on the tools and benefits included in your plan.
What every pricing plan includes:
6% commission on Pickup orders
Zero credit card processing fees on DoorDash app orders
Our basic customizable Online Ordering solution to help grow sales across your own channels
$0 activation fees
Access to POS integrations, 24/7 support, a free menu photoshoot, and optional marketing programs
We also offer every merchant access to POS integrations, 24-hour customer support, and additional growth resources—like a free menu photoshoot and tailored marketing options to help you reach the right customers.
Here’s a breakdown of our three Partnership Plans*, designed to match your business goals. If you’d like help choosing the best fit, our sales team is here to help.
The amount of DoorDash orders is truly remarkable, especially for this area. DoorDash has allowed our business to see increases even over previous years.
DoorDash Basic: a cost-effective way to get started
If you’re looking for an affordable way to join DoorDash, Basic offers our lowest delivery commission rate at 15%.
Your plan will include:
Core marketing tools like listing your business on the DoorDash app, appearing in search results, and being featured in algorithmic collections such as Fastest Near You or Local Favorites.
The option to add additional marketing programs to boost your visibility and increase orders whenever you’re ready to grow.
DoorDash Plus: expanded access to orders and customers
If you want to expand your reach while keeping costs manageable, Plus offers a 25% delivery commission and includes:
All the benefits of the Basic plan.
DashPass, our top-performing marketing program that connects you with highly engaged, repeat customers.
An expanded delivery area to reach more diners in your community.
DoorDash Premier: maximize orders with an all-in-one growth package
For the most comprehensive marketing support and growth tools, choose Premier. With a 30% delivery commission, you’ll get everything in the Plus plan, plus powerful built-in features to help you reach more customers, convert more orders, and operate more efficiently:
DoorDash runs Sponsored Listings on your behalf at no extra cost to help your restaurant stand out and attract more customers.**
In addition to a free professional food photoshoot, you get a $200 credit toward additional costs like food, styling, or setup so your menu looks as good online as it does in person.***
Get 35% off Commerce Platform Pro to access loyalty, CRM, and online-ordering tools that help you grow direct sales and repeat customers.****
If you receive fewer than 20 orders in a month during your first six months on Premier, DoorDash will refund your delivery commission for that month through our Growth Guarantee.*****
Deliver a best-in-class customer experience with these DoorDash solutions
Now, let’s explore the new DoorDash Commerce Platform with a collection of products to help you grow your business on your own channels.
If your goal is to...
Offer delivery and pickup to your customers
If your goal is to offer delivery and pickup on your own website, we recommend using Online Ordering, a tool that is included in DoorDash Commerce Platform packages. The Commerce Platform Starter Package is included in your Marketplace account, while the Boost and Pro Packages offer more advanced tools and products to turn your visitors into repeat customers.
What Online Ordering offers:
A fast, integrated Online Ordering experience on your website powered by DoorDash’s technology.
Access to Dashers for delivery without managing your own fleet.
Features designed to increase sales: on-page checkout, recommended add-ons, customizable menu photos, and more.
It was awesome to be able to add a new way for guests to order our food in basically one week — and have it turn into 20% of our off-premise sales.
Get drivers to deliver orders placed on your own website/app
If you’ve already got an online ordering platform and don’t want to manage your own fleet of drivers, we recommend DoorDash Drive On-Demand. With over 1,000 integrations, you can seamlessly join Drive On-Demand and operate without managing the back-end tech.
Drive On-Demand helps you:
Access a network of over 7 million Dashers.
Pay a simple flat fee per delivery with no subscriptions or hidden fees.
Track deliveries in real time.
Streamline labor costs and drive incremental sales.
I credit the DoorDash relationship with our success today. With DoorDash Drive On-Demand, we are able to keep our delivery prices the same as in-store and launch promotions on our own website without any lead time.
Reach DoorDash’s most engaged customers
We recommend adding DashPass, our membership program that allows the most engaged DoorDash customers to place orders from your business at reduced fees, by signing up for the Plus or Premier plans.
With DashPass, high-value customers see your business first and pay lower fees when they order from you — at no added cost to you. Because DashPass customers order more often, and DashPass businesses get increased visibility in the DoorDash App.
Drive growth when you want it with tailored promotions
We recommend exploring ads and promotions, marketing tools to help you improve your in-app placement, attract first-time customers, and create loyal regulars. You’ll also be able to dive into sales data to understand which campaigns drive the most ROI for your business. On average, businesses using our promotions see up to a 20% increase in DoorDash sales.
DoorDash offers two types of marketing solutions:
Sponsored Listings: Reach new customers with ads that place your business at the top of relevant DoorDash search results. Pay only for customer purchases, not ad clicks or impressions.
Promotions: Generate incremental orders with enticing promotions. Customize your target audience and incentive based on your business goals.
Get fair and easy funding for your business
If your goal is to access capital quickly and easily, DoorDash Capital, grants eligible merchants fast and convenient financing — typically of $5,000 to $15,000 or more — through our partnership with Parafin, a financing provider for small businesses. Qualified merchants can view, customize, and accept a DoorDash Capital offer in the Merchant Portal and receive funds in as little as 1-2 business days — you only pay a one-time flat fee. Once you accept, your offer link becomes a payment dashboard where you can monitor your payment progress. Payments are taken as a percentage of your DoorDash sales — you choose the capital amount, up to the amount that you are pre-approved for, and the payment period, usually 6-9 months.
Boost sales of your retail items
We recommend DashMart, which enables you to sell retail items for delivery through DoorDash’s online convenience store. Businesses can add a new revenue stream, selling anything from household essentials to restaurant favorites — including ice cream, chips, sauces, spices, pasta, baked goods, and more.
We are thrilled to launch This Little Goat on DoorDash, so home cooks could quickly receive our globally inspired sauces and spices right to their front door.
Choose the DoorDash solution that’s right for you
Whatever your business goal, DoorDash has got you covered. Learn more about the new DoorDash pricing and products to determine how we can help your business thrive, and explore the DoorDash Product Guide for Merchants for more information.
