Peter Esmond

Peter Esmond

Global Head of Customer Success, In-Store

Mx Blog (US/CA/AU/NZ) - How To Create an Effective Food Truck Business Plan - Handing food to customer from food truck

How to Write a Food Truck Business Plan (Free Template)

Are you starting your own food truck? Read this guide and download the free food truck business plan template.

1 Sept 2026
7 min read
Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - owner looking at bills

How to Calculate Food Cost Percentage: Explained Simply

Wondering what food cost percentage really means? See a simple example, find your ideal target, and learn how to lower it.

14 Aug 2026
8 min read
Mx Blog - Host Job Description - Hero Image - Barista counter service at coffee shop

How to Start a Coffee Shop

Learn how to start and run a successful coffee shop, from writing a business plan to marketing your business to reach customers and increase profits.

30 Jul 2026
Mx Blog - Creating a Restaurant Marketing Plan: The Ultimate Guide - Header

Creating a Restaurant Marketing Plan: The Ultimate Guide

Learn how to craft an effective marketing plan to entice guests and drive restaurant sales.

28 Jul 2026
15 min read
Mx Blog: Group Meeting

How to Improve Your Restaurant Profit Margin

Learn how to measure and improve your restaurant profit margins with these helpful tips.

23 Jul 2026
16 min read
DoorDash Merchant Campaigns

How The Smoke Shop BBQ Uses Restaurant P&L Statements to Gain an Edge

Learn how to analyze a restaurant P&L to understand profitability for third-party delivery sales.

17 Jul 2026
7 min read