Peter Esmond

Peter Esmond

Global Head of Customer Success, In-Store

Mx Blog (US/CA/AU/NZ) - How To Create an Effective Food Truck Business Plan - Handing food to customer from food truck

How to Write a Food Truck Business Plan (Free Template)

Are you starting your own food truck? Read this guide and download the free food truck business plan template.

1 Sept 2026
7 min read
DoorDash Merchant Campaigns

Restaurant Profit and Loss Statement: Ultimate Guide

Learn how to read your restaurant profit and loss statement, hit the right benchmarks, and use your P&L to grow. Includes a free template and a real operator example.

25 Aug 2026
9 min read
Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - owner looking at bills

How to Calculate Food Cost Percentage: Explained Simply

Wondering what food cost percentage really means? See a simple example, find your ideal target, and learn how to lower it.

14 Aug 2026
8 min read
Mx Blog - Host Job Description - Hero Image - Barista counter service at coffee shop

How to Start a Coffee Shop

Learn how to start and run a successful coffee shop, from writing a business plan to marketing your business to reach customers and increase profits.

30 Jul 2026
Mx Blog - Creating a Restaurant Marketing Plan: The Ultimate Guide - Header

Creating a Restaurant Marketing Plan: The Ultimate Guide

Learn how to craft an effective marketing plan to entice guests and drive restaurant sales.

28 Jul 2026
15 min read
Mx Blog: Group Meeting

How to Improve Your Restaurant Profit Margin

Learn how to measure and improve your restaurant profit margins with these helpful tips.

23 Jul 2026
16 min read