Increase orders with Promotions

• Once you’re a DoorDash partner, log in to the Merchant Portal and navigate to the Marketing tab.

• Select “Create Campaign” and choose the campaign type based on your goals.

• Customize your promotion details, set a duration, select participating stores, then launch your campaign.

After your campaign is live, view its performance in the Marketing tab in the Merchant Portal. You can make adjustments or end your campaign at any time.

Customers will see your Sponsored Listings (ads) on the homepage and relevant category and search results.

Your Promotions can be seen in select homepage carousels, your store page, and the Deals section of the DoorDash app.

To see the best results, we suggest running both at the same time. Sponsored Listings will help you reach more customers and Promotions will give them an extra nudge to place an order.

There are a number of different Promotions to choose from. Start by deciding whether you want to offer a promotion that covers your entire menu, one that only applies to certain items, or one that’s only valid during a certain time of day.

Examples of promotions are:

• Menu-wide: Best for restaurants that want to optimize for overall sales or new customers, regardless of when or what those customers are ordering.

• Item-specific: A good choice for restaurants that want to offer some discounts, but only on certain items, either because they’re easy to prepare, have a high profit margin, or are new to the menu.

• Time-specific: A great option for restaurants that want to increase orders during a specific time of day.

You can then decide to either target all customers or choose from new, existing, or lapsed customers.

No, you don't. Promotions are designed for busy merchants with varying levels of marketing experience. Visit the Marketing tab in the Merchant Portal and we’ll guide you through the creation of your promotion. Once your promotion is live, you’ll easily be able to make adjustments and monitor its performance in the Merchant Portal.

You only pay for confirmed orders placed through your promotion. That means your marketing dollars result in actual sales — not just clicks or impressions.

Here is an example cost structure for a promotion on DoorDash: Cost of delivery (e.g. $4.99) or Customer discount ($ or % off) + DoorDash Marketing fee = overall cost per order.

Your commission rate is applied to the order subtotal, less free items / discounts. Subtotal is defined as the sum of the Marketplace order pre-tax.

Check out the Learning Center for answers to any questions you have about ads and promotions on DoorDash.