Not only do modifiers improve your customer experience, but they are also a chance for you to up-charge, add additional items and increase ticket size. As an example, according to our 2024 Restaurant Online Ordering Trends Report, a side of french fries was the #1 item ordered on DoorDash in the US in 2023.
As you build your DoorDash menu, adding modifiers is a great way to boost sales and customer satisfaction.
What is a modifier?
A modifier is an option for customers to add to or change a specific item. There are a couple of different ways to incorporate modifiers into your DoorDash menu, some examples include:
Adding a side, dessert, or drink to any entree
Offering toppings or other additions (like extra protein) to items like salads, bowls, burgers
Providing multiple size options to choose from
You can add modifiers to your menu in the Menu Manager in the Merchant Portal in two ways:
Adding a new modifier the Modifiers tab
Navigate to the Menu tab, and select Menu Manager
At the top of the Menu Manager, toggle over to the Modifiers tab
In the Modifiers tab, click the New Modifier button on the top right
Fill out each field in the New Modifier page
Underneath Items, use the search bar to find which menu items you want the new modifier available for.
You can also add different options for the modifier, such as size, spice level, etc., and specific prices for pick up and delivery.
Note: Any price amount added to the Modifier Options will be added as an up-charge to the selected item.Under Rules, you can choose whether choosing a modifier is required, or if people can choose multiple options.
If desired, you can add Nested Modifiers for more precise selections such as like the amount of an add-on, or different flavor of an add-on.
Example: A customer is ordering coffee and chooses to add a flavor syrup, they can select the amount they would like (light, standard, extra, etc).
Click Save Changes
Adding a new modifier in a Menu Item
Navigate to the Menu tab, and select Menu Manager
Click the pencil icon on the item that you want to add a modifier to
Scroll down to the Modifiers section
Click on the Search and add modifiers section to open the menu
Select Add new modifier
Fill out each field in the New Modifier page
Underneath Items, use the search bar to find which menu items you want the new modifier available for.
You can also add different options for the modifier, such as size, spice level, etc., and specific prices for pick up and delivery.
Note: Any price amount added to the Modifier Options will be added as an up-charge to the selected item.Under Rules, you can choose whether choosing a modifier is required, or if people can choose multiple options.
If desired, you can add Nested Modifiers for more precise selections such as like the amount of an add-on, or different flavor of an add-on.
Example: A customer is ordering coffee and chooses to add a flavor syrup, they can select the amount they would like (light, standard, extra, etc).
Click Save Changes
What is a nested modifier?
A nested modifier lets customers make choices in steps (first main item, then options like toppings or sides) and may be used for build‑your‑own or multi‑step menu items.
How to create nested modifiers
Navigate to the Menu tab, and select Menu Manager
At the top of the Menu Manager, toggle over to the Modifiers tab
Select the modifier you want to update
In Options, click the three dots next to the choice and select Add nested modifier
In the Add nested modifier window, either search and select an existing modifier or click Create new modifier
If creating a new one, name it and add its options then click Save changes in the upper right corner
Your new nested modifier is now linked to that option and will show to customers after they select it
How to edit modifiers
Navigate to the Menu tab, and select Menu Manager
Navigate to the Modifiers tab and select the modifier you want to edit
Here you can edit the existing information, such as the name, description, what items it’s available with, and more. If you’d like to add a new option for this modifier, enter its name and specify the pickup and delivery prices. You can also note if you’ve run out of a modifier and it’s no longer available for the rest of the day.Click Save Changes
How to remove a modifier
For the whole menu
Navigate to the Menu tab, and select Menu Manager
Click on the Modifiers tab at the top
Locate the modifier you wish to remove and click
For a specific item
Navigate to the Menu tab, and select Menu Manager
Locate the item you wish to remove a modifier from and click the pencil icon to edit
In the item panel, scroll down to the Modifiers section
Click Remove on the modifier you would like to delete
Note: This will only remove this modifier as an option for this specific item.
