Valentine's Day flower delivery is one of the floral year's highest-demand events, according to the 2025 Dash Report. And when love is in the air, expectations run high. Customers shopping for Valentine's Day blooms want freshness, speed, and local availability, often all at once.
Flower shops that prepare early are better positioned to meet those expectations, boost sales, and keep operations running smoothly when the rush hits.
So how can you get ahead of the surge? We're sharing expert tips, and showing how DoorDash can support at every step — from stem to stamen.
What customers search for when ordering Valentine's Day flowers online
In the days leading up to Feb. 14, customers are actively searching for Valentine's Day flower delivery near them. Many shoppers scramble to choose their blooms at the last minute, which makes same-day and next-day flower delivery especially important.
But speed alone won't seal the deal. Customers want convenience without compromising quality. They expect flowers to arrive fresh, beautifully arranged, and right on time — whether they're sending a romantic surprise or a thoughtful gesture.
That's why easy discovery and simple ordering matters. Flower shops that show up where customers are already searching, like DoorDash Marketplace, are more likely to capture this high-intent demand instead of losing it to another flower delivery service.
Which Valentine's Day flower arrangements customers want to order most
Valentine's Day shoppers are looking for custom flower arrangements that feel personal and meaningful. While classic red roses are always in style, many bouquet browsers want options that reflect different tastes, relationships, and budgets.
Offering a range of arrangements, from simple selections to premium designs, helps meet these diverse needs. As displays of love should never be at risk of wilting from financial constraints, price flexibility is key. Limited-time Valentine's Day collections can also help shoppers decide faster by showcasing curated options made specifically for the occasion.
Tip: The secret to boosting Valentine's Day revenue is Average Order Value (AOV). Try promoting high-margin add-ons like handwritten cards or premium chocolates to turn a $50 bouquet into an $85 gift set.
How flower shops can reach more Valentine's Day flower delivery customers online
During peak moments like Valentine's Day, customers want to order quickly and confidently. Clear menus, attractive photos, and Valentine's Day-specific listings make it easier for shoppers to choose the right arrangement — without overthinking.
Highlighting same-day flower delivery, clear delivery windows, and local availability builds trust and creates urgency. Customers want reassurance that their flowers will arrive on time, especially for a holiday built around surprise and perfect timing.
And the best way to reach customers actively searching for flower delivery services? Being present on third-party platforms like DoorDash Marketplace.
How DoorDash supports Valentine's Day flower delivery from order to door
With DoorDash, flower shops can:
Reach new customers with Marketplace: Connect with customers searching for local flower delivery
Leverage DoorDash's trained Dasher network: Tap into Dashers trained to handle flowers carefully, so arrangements arrive fresh and intact
Market your store with promotions: Improve in-app visibility, attract first-time customers, and encourage repeat orders
Access analytics and insights: Track sales, adjust offerings, and communicate with customers using the Merchant Portal and Business Manager App
Manage inventory with ease: Mark items out-of-stock in the Merchant Portal, so you don't receive orders until you're ready to restock
Bloom with DoorDash flower delivery
By preparing custom arrangements, improving online visibility, and offering reliable services through DoorDash flower delivery, you'll be prepared to attract new customers and strengthen loyalty when demand is at its highest.
Not a DoorDash merchant yet? Sign up today so you don't miss out on the Valentine's Day rush.
