Impact of Online Ordering mobile app
+13%*
increase in digital orders
47%**
of digital orders from loyalty members
1.4x***
higher order frequency from app users
1.25x***
higher spending from app customers
Meet Green Tomato Grill
Green Tomato Grill takes a fresh approach to quick-service dining, focusing on healthy, sustainable food. Everything is prepared in—house — from marinated meats to fresh-cut vegetables and house-made sauces. Their commitment to sustainability extends from their cooking practices to their eco-friendly packaging, helping them build a loyal following among health—conscious diners seeking convenient, nutritious options.
The challenge: Making ordering more convenient
After upgrading their POS system in early 2024, Green Tomato Grill wanted to expand their digital presence with a branded mobile app. Building on their success with DoorDash Online Ordering, they saw an opportunity.
The solution: Custom mobile app with Online Ordering
Green Tomato Grill worked with DoorDash to create a custom mobile app that allows them to easily receive and manage more orders whilst curating a 1:1 customer relationship. Their mobile app combines several key features of Online Ordering:
Custom branding: Brand and identity were important for Green Tomato Grill, and the app was customized to represent the brand.
Simple ordering experience: Customers can easily browse the menu and place orders in just a few taps.
Full POS integration: Direct connection with the restaurant's point—of—sale system helps ensure smooth operations.
Customer messaging: With the loyalty integration, Green Tomato Grill is able to communicate to app users through email and text campaigns to keep customers engaged and coming back for more.
Seamless loyalty integration: According to aggregate Online Ordering data from January to July 2023, loyalty customers reorder 80% more often on Online Ordering than non-loyalty customers. The app makes it easy to track rewards and redeem offers.
"Providing a reliable customer experience has always been a top priority for us. The Mobile App made it easier for customers to order and utilize the loyalty program, which translated directly into growth for our business."
Results: Growing digital success
Since launching their mobile app with Online Ordering, Green Tomato Grill has seen significant improvements in several key areas, including a 13% increase in digital orders*, 1.4x higher order frequency from app users***, 47% of digital orders coming from loyalty members**, and 1.25x higher spending from app customers***.
The impact goes beyond just numbers:
Customer engagement: The app provides new ways for customers to interact with the brand.
Order management: Digital ordering helps improve communication between customers and the kitchen.
User experience: Customers can easily browse the menu and track their loyalty rewards in one place.
Operations: The digital system helps staff manage orders efficiently.
"DoorDash has always been a great partner helping us scale our business, and launching the mobile app was a game-changer. The mobile app has boosted order volume and allowed us to connect with customers more efficiently, resulting in higher return rates."
Ready to turn your mobile app into a powerful revenue driver? With the Online Ordering mobile app, you can grow sales through integrated loyalty programs and push notifications, maintain full control of your brand with a customizable design, and drive repeat business — all while keeping more of your profits with commission—free ordering.
Contact your Account Manager to learn more about Online Ordering mobile app.
*Pulled from internal data from September 16-November 11, 2024.
**Pulled from internal data from August 18-November 25, 2024.
***Pulled from internal data from October 25-November 22, 2024.
