Impact of Online Ordering mobile app
+13%*
increase in digital orders
47%**
of digital orders from loyalty members
1.4x***
higher order frequency from app users
1.25x***
higher spending from app customers
Meet Green Tomato Grill
Green Tomato Grill takes a fresh approach to quick-service dining, focusing on healthy, sustainable food. Everything is prepared in—house — from marinated meats to fresh-cut vegetables and house-made sauces. Their commitment to sustainability extends from their cooking practices to their eco-friendly packaging, helping them build a loyal following among health—conscious diners seeking convenient, nutritious options.
The challenge: Making ordering more convenient
After upgrading their POS system in early 2024, Green Tomato Grill wanted to expand their digital presence with a branded mobile app. Building on their success with DoorDash Online Ordering, a product available through the DoorDash Commerce Platform, they saw an opportunity.
Get a free demoThe solution: Custom mobile app with DoorDash Commerce Platform
Green Tomato Grill worked with DoorDash to create a custom mobile app that allows them to easily receive and manage more orders whilst curating a 1:1 customer relationship. A branded mobile app is one of the products offered through the DoorDash Commerce Platform Pro Package.
Their mobile app combines several key features of Online Ordering:
Custom branding: Brand and identity were important for Green Tomato Grill, and the app was customized to represent the brand.
Simple ordering experience: Customers can easily browse the menu and place orders in just a few taps.
Full POS integration: Direct connection with the restaurant's point—of—sale system helps ensure smooth operations.
Advanced marketing: Green Tomato Grill is able to communicate to app users through email and text campaigns to keep customers engaged and coming back for more.
Seamless loyalty integration: According to aggregate Online Ordering data from January to July 2023, loyalty customers reorder 80% more often on Online Ordering than non-loyalty customers. The app makes it easy to track rewards and redeem offers.
"Providing a reliable customer experience has always been a top priority for us. The Mobile App made it easier for customers to order and utilize the loyalty program, which translated directly into growth for our business."
Results: Growing digital success
Since launching their mobile app with Online Ordering, Green Tomato Grill has seen significant improvements in several key areas, including a 13% increase in digital orders*, 1.4x higher order frequency from app users***, 47% of digital orders coming from loyalty members**, and 1.25x higher spending from app customers***.
The impact goes beyond just numbers:
Customer engagement: The app provides new ways for customers to interact with the brand.
Order management: Digital ordering helps improve communication between customers and the kitchen.
User experience: Customers can easily browse the menu and track their loyalty rewards in one place.
Operations: The digital system helps staff manage orders efficiently.
"DoorDash has always been a great partner helping us scale our business, and launching the mobile app was a game-changer. The mobile app has boosted order volume and allowed us to connect with customers more efficiently, resulting in higher return rates."
Ready to turn your mobile app into a powerful revenue driver? With the DoorDash Commerce Platform Pro Package, you can grow sales through integrated, cross-channel loyalty programs and push notifications, maintain full control of your brand with a customizable design, and drive repeat business.
Contact your Account Manager to learn more about the DoorDash Commerce Platform.
*Pulled from internal data from September 16-November 11, 2024.
**Pulled from internal data from August 18-November 25, 2024.
***Pulled from internal data from October 25-November 22, 2024.
