23%*
increase in total sales
30%*
increase in online delivery sales
17%*
increase in pickup sales
Meet Biscuit Love
Biscuit Love is a locally owned family business specializing in breakfast, offering classic biscuits and gravy alongside shrimp and grits. Founded in 2012, Biscuit Love now has five locations across Tennessee and Birmingham, Alabama.
The challenge: Finding a simpler solution
Biscuit Love wanted a more affordable and straightforward way to handle their online orders. While using their previous provider, ToGoTechnologies, they saw a need to both simplify their process and increase their online delivery sales.
Get a free demoThe solution: Online Ordering
The business switched to Online Ordering, a brandable online ordering solution that makes it easy to grow sales across your own channels (website, native apps, social media, and Google page).
Online Ordering is part of the DoorDash Commerce Platform, a collection of tools and products that help merchants grow their businesses and brands. The Commerce Platform has three different packages: Starter, Boost, and Pro. The Starter Package is available to all merchants with a DoorDash Marketplace account, while the Boost and Pro packages provide more advanced features to help drive sales and build customer loyalty.
Through Online Ordering, Biscuit Love implemented:
Smart "Order Now" Button: Adds a highly visible way for customers to order as they browse the website (Part of the DoorDash Commerce Platform Boost and Pro packages)
Customer Insights: Uses behavior data to recommend popular items and increase sales
Menu Optimization: Automatically highlights top menu items and creates "In case you missed it" suggestions at checkout
Results: Growing sales
In the first four weeks of using Online Ordering, Biscuit Love saw a 23% aggregate increase in sales (30% increase in online delivery sales and a 17% increase in pick-up sales).* The impact goes beyond just numbers:
Customer engagement: Customers can easily find and order from any page on the website
Order management: All orders come through one centralized system
User experience: Popular items are easy to find and re-suggested when it’s time to order
Operations: Lower processing fees help reduce costs
"The DoorDash team helped us every step of the way to ensure a smooth transition to Online Ordering! Their upfront planning and responsiveness made the implementation of Online Ordering easy for our team, including powering the Smart Button, which contributed to the quick growth in online delivery sales.”
Want to make ordering easier for your customers? Contact your Account Manager to learn more about the DoorDash Commerce Platform
*Data compares March 2024 to April 2024 pick-up and delivery data. Delivery sales reflect a comparison in the first four weeks of DoorDash Marketplace orders only versus Marketplace and Online Ordering. Pick-up order sales reflect a comparison of the previous platform with the first four weeks using Online Ordering.
Learn more
