You guys had really impressed us when Direct Ordering launched

Meet 3Natives

3Natives is a restaurant franchise with a healthy twist to fast food, serving up fresh acai bowls, juices, wraps, and more. They started in 2013 as a small juice bar in Tequesta, Florida, and have grown to over 33 locations across Florida and Oklahoma.

The challenge: Making ordering more convenient

Initially, 3Natives had a long ordering experience, and customers could order through several providers, including Direct Ordering, a product available through DoorDash Direct. However, having to go through multiple clicks to place an order and deciding between various providers was a challenging journey for customers. 3Natives wanted to make their website more straightforward for customers to use.

The solution: A more convenient way to order

3Natives focused on making their website work better for customers:

• Added a clear "Order Online" button that shows up on every page

• Created an "Order Now" pop-up on the main page (available through DoorDash Commerce packages)

• Removed other ordering providers and made Direct Ordering the single ordering platform

• Built a custom, branded mobile app that combines ordering and rewards (available through DoorDash Direct Package)

"We had teetered with the idea for a while but didn't really look too far into it. You guys had really impressed us when Direct Ordering launched that we fully trusted it be the same great results if we went with you for the app!"

— Jaclyn Bambino, Director of Marketing, 3Natives

Results: More regulars and improved sales

Direct Ordering made an immediate impact on 3Natives' business. With a clearer ordering process, they saw their same-store monthly sales grow by 26% (comparing the five months before implementing Direct Ordering to the five months after implementation). When they launched their mobile app, customers quickly embraced it. Customers place orders 71% more often when using the app than those who order through the website (mobile app orders grew from 0% to 35%+ of first-party orders within three months of launch).

Beyond the numbers, this improved:

• Customer engagement: Customers can easily find what they want and order in less clicks.

• Order management: Having one platform helps the team handle orders more accurately.

• User experience: Clear ordering buttons make it easy for customers to find and place orders.

• Operations: Digital systems help staff track orders and better serve customers.

Want to make ordering easier for your customers? Contact your Account Manager to learn more about DoorDash Direct to make the most of your online ordering channels.