Peter Esmond

Peter Esmond

Global Head of Customer Success, In-Store

Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - owner looking at bills

How to Calculate Food Cost Percentage: Explained Simply

Wondering what food cost percentage really means? See a simple example, find your ideal target, and learn how to lower it.

Aug 14, 2026
8 min read
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How to Start a Coffee Shop

Learn how to start and run a successful coffee shop, from writing a business plan to marketing your business to reach customers and increase profits.

Jul 30, 2026
Mx Blog - Creating a Restaurant Marketing Plan: The Ultimate Guide - Header

Restaurant Marketing Plan: A Guide To Drive More Orders

Most restaurant owners already know that it’s important to have a restaurant marketing plan. Few have actually created one. Instead, they post on social media when they have a spare moment, run a special only after sales dip, and hope word-of-mouth does the rest. While these actions may work temporarily, they don’t constitute a sustainable approach.

Jul 28, 2026
15 min read
Mx Blog: Group Meeting

What Is the Average Restaurant Profit Margin? (Guide)

Restaurant profit margins can be thin — but "thin" doesn't have to mean fragile. "Thin" looks different depending on what kind of restaurant you run and how you're measuring profit in the first place. A quick-service spot and a fine dining restaurant can both call their margin "normal" and mean two very different numbers.

Jul 23, 2026
16 min read
DoorDash Merchant Campaigns

Restaurant Profit and Loss Statement: Ultimate Guide

Every decision you make — hiring a new line cook, changing your hours, adding a delivery channel — eventually shows up as a number on your restaurant's profit and loss statement. If your P&L feels more like a chore than a tool, you're not alone — plenty of great operators put it off simply because the numbers are confusing at first.

Jul 17, 2026
7 min read
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How to Pitch Your Restaurant to Investors

Landing a meeting with an investor is hard. Walking out with a check is harder. You have a concept you believe in, but belief alone won’t answer the operational and financial questions investors will ask.

Jul 16, 2026
13 min read