Peter Esmond

Peter Esmond

Global Head of Customer Success, In-Store

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Ultimate Guide to Finding Investors for Your Restaurant

In the 1800’s, famed author Ralph Waldo Emerson wrote "Money often costs too much." The idea still rings true. Capital has a price beyond the interest rate or the equity percentage. It carries relationships, expectations, and trade-offs that shape how a business runs long after the first check arrives. For restaurateurs, that realization is an important one. You need money to open, to grow, or sometimes just to bridge a difficult stretch, and how you get it matters as much as how much you get.

Jul 2, 2026
9 min read
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SWOT Analysis for Your Restaurant: Full Guide & Free Template

Maybe you're weighing a second location, a delivery launch, or a full menu overhaul. Whenever a big move comes up, the same questions surface. What does your restaurant do best? What's been draining money without you noticing? Where's the gap your competitors haven't filled?

Jul 2, 2026
9 min read
Customer using iPad

How to Open a Restaurant in 2026: 11-Step Guide

Opening a restaurant is one of the most exciting things you can do, and one of the most demanding. Most owners say the same thing in hindsight: they wish they'd known more before they started.

Jun 29, 2026
15 min read
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15 Ideas to Attract Customers to Your Restaurant

You typed how to attract customers to my restaurant into a search bar and met a wall of conflicting answers. Post daily on Instagram. Pour your budget into ads. Skip discounts. You're already pulling orders through DoorDash Marketplace, yet customer flow beyond the app is unpredictable, and you can't afford to burn a month's budget on another tactic that flops.

Jun 18, 2026
12 min read
Cooking Up a Mission Statement

20+ Restaurant Mission Statement Examples (+ Template)

You already know why your restaurant exists. It lives in how you greet regulars and the one dish you refuse to pull off the menu. Articulating that into a sentence or two that doesn't read like a generic "great food and service" line? That’s the hard part. If you're an independent owner building or refreshing your brand, you've probably tried out safe phrases like "quality service", only to watch them fall flat.

Jun 18, 2026
6 min read
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How to Write a Restaurant Business Plan: Ultimate Guide

Before a bank funds you, an investor backs you, or a landlord hands you the keys, they want assurance: proof you've thought the hard questions through. Your business plan is that proof. A restaurant business plan solves two issues at once. It's the document used in financing applications, and it's the tool that forces you to test your own idea before risking money.

Jun 18, 2026
11 min read