Peter Esmond

Peter Esmond

Global Head of Customer Success, In-Store

Mx Blog (US/CA/AU/NZ) - How To Create an Effective Food Truck Business Plan - Handing food to customer from food truck

How to Write a Food Truck Business Plan (Free Template)

Are you starting your own food truck? Read this guide and download the free food truck business plan template.

Sep 1, 2026
7 min read
DoorDash Merchant Campaigns

Restaurant Profit and Loss Statement: Ultimate Guide

Learn how to read your restaurant profit and loss statement, hit the right benchmarks, and use your P&L to grow. Includes a free template and a real operator example.

Aug 25, 2026
9 min read
Mx Blog (US/CA/AU/NZ) - How to Calculate Your Food Cost Percentage - owner looking at bills

How to Calculate Food Cost Percentage: Explained Simply

Wondering what food cost percentage really means? See a simple example, find your ideal target, and learn how to lower it.

Aug 14, 2026
8 min read
Mx Blog - Host Job Description - Hero Image - Barista counter service at coffee shop

How to Start a Coffee Shop

Learn how to start and run a successful coffee shop, from writing a business plan to marketing your business to reach customers and increase profits.

Jul 30, 2026
Mx Blog - Creating a Restaurant Marketing Plan: The Ultimate Guide - Header

Restaurant Marketing Plan: A Guide To Drive More Orders

Most restaurant owners already know that it’s important to have a restaurant marketing plan. Few have actually created one. Instead, they post on social media when they have a spare moment, run a special only after sales dip, and hope word-of-mouth does the rest. While these actions may work temporarily, they don’t constitute a sustainable approach.

Jul 28, 2026
15 min read
Mx Blog: Group Meeting

What Is the Average Restaurant Profit Margin in Canada? (Guide)

Restaurant profit margins can be thin — but "thin" doesn't have to mean fragile. "Thin" looks different depending on what kind of restaurant you run and how you're measuring profit in the first place. A quick-service spot and a fine dining restaurant can both call their margin "normal" and mean two very different numbers.

Jul 23, 2026
16 min read