Erica Hays
Content Marketing, DoorDash
Erica is an award-winning content marketer with a solid history of crafting and leading "SaaSy" campaigns that drive results.
She previously led content marketing and social media at Intellimize (acquired by Webflow), SparkPost (acquired by Bird), and The League.
She loves karaoke, brunch, and being perennially online.
Restaurant Marketing Strategies That Actually Work
There's no shortage of restaurant marketing advice. The problem is that most of it doesn't tell you where to start or what actually drives orders. If you're running one to three locations and feeling like you're trying everything without a clear system, this guide is for you. Here's a prioritized set of restaurant marketing strategies built for independent operators who need results, not theory.
How to Build a Restaurant Website That Gets Orders
You know your restaurant needs a website. But every time you start, you hit a wall of domain names, hosting, design, and plugins. So it never happens. Or you push something live, and it just sits there: no orders, no new customers, nothing to show for the effort.
SEO for Restaurants in 2026: Ultimate Guide to Ranking #1
Picture this: a hungry couple is on their couch, phones out, typing "best Italian restaurant near me." Your restaurant is only three blocks away, but if you're not showing up in local search results, you might as well be invisible.
