One click and customers can start ordering from the emails or texts that we send.

Brothers Burgers received compensation in exchange for their participation in this study

Meet Brothers Burgers 

Brothers Burgers opened its doors in October 2013, but the expertise behind the grill goes back much further. Founded by two brothers with over 20 years of individual experience in the hospitality industry, the restaurant is built on a shared vision of quality burgers and burritos for the Ontario, California community.

The Challenge: Losing Connection with the Customer

When their old online ordering system became incompatible with their point-of-sale (POS) system, Brothers Burgers faced a critical gap. They needed a way to take orders online that matched their brand's in-person experience, while also keeping control over customer data and marketing costs.

Nayeli Jimenez, Managing Member of Brothers Burgers, was in search of a solution that didn't just facilitate transactions but actively welcomed customers to return.

"Having control of our own channels not only enables us to keep certain costs low, but it also allows us to have direct access to our customers."

— Nayeli Jimenez, Managing Member, Brothers Burgers

Serving Up Repeat Orders with DoorDash Commerce Platform

To deepen customer relationships, the team launched DoorDash Commerce Platform, which enabled the team to build their own branded mobile app. This gave fans of their signature burgers a dedicated space to order and engage with the brand.

To drive repeat business, Jimenez implemented a in-depth strategy:

• Cross-Channel Loyalty: DoorDash Commerce Platform's points program that lets customers earn and redeem rewards no matter how they order — in-store, on the Brothers Burgers' restaurant website, through their branded app, and even on DoorDash. Brothers Burgers offers "$10 off for every $100 spent," redeemable across every channel.

• Automated Email Marketing: Pre-built campaigns that run automatically to re-engage customers, boost app downloads, and drive repeat online orders — without any manual effort.

• Customized Email and SMS Campaigns: Advanced email and text marketing to announce new menu items and run promotions, with built-in tracking to measure which campaigns drove sales.

"I love that we can create email and text message campaigns to run promotions, and I can track those campaigns to see if they generated any sales. One click and customers can start ordering from the emails or texts that we send."

— Nayeli Jimenez, Managing Member, Brothers Burgers

Brothers Burgers felt the impact of these tools almost immediately. By making it easier for customers to redeem rewards across any channel, Brothers Burgers saw loyalty members who joined online spend 2.2x more on direct online orders than non-loyalty customers.

"If a customer sees that rewards are interchangeable no matter how they order, they’re not going to think twice whether they order in-store, through the website, or through Marketplace."

— Nayeli Jimenez, Managing Member, Brothers Burgers

Results: Creating a Growth Loop

Together, Commerce Platform and Marketplace power Brothers Burgers' growth loop — bringing in new customers and keeping them coming back. Marketplace helps more people discover the restaurant, while Commerce Platform gives the team tools to build direct relationships with customers. Combined, they support long-term growth while helping Brothers Burgers stay connected to the community it has served for more than a decade.

"Both the DoorDash Marketplace and the DoorDash Commerce Platform are great tools that work individually and in conjunction to make our lives easier."

— Nayeli Jimenez, Managing Member, Brothers Burgers

¹Based on DoorDash data, Aug'25-Dec'25, comparing 30-60 days before implementation, and 30-60 days after implementation.

²Based on DoorDash data from Oct ‘25 - Nov ‘25

³Based on DoorDash data from Feb '25 - Feb '26, represented as a multiplier of how much loyalty members who joined Brothers Burgers loyalty program online spend on direct orders versus non-loyalty customers