2024 Restaurant & Alcohol Online Ordering Trends
Discover survey insights on the latest Canadian consumer online ordering trends to guide your business strategy.
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Canadian consumers are choosing convenience
51%
of consumers ordered delivery in the past month
66%
of consumers ordered pickup in the past month
65%
of consumers ordered last-minute delivery in the past month
Shoppers want rich experiences that they can trust
Consumers today seek comfort and convenience — but they want to know exactly what they're getting in order to maximize their dollars.
They're researching new dining options, prioritizing the best menu selection and pricing, and want value from discounts and promotions. Consumers are also looking to friends and family for restaurant recommendations, as well as customer reviews, food photos, and social media.
Discovery starts with a scroll
Consumers across generations are influenced to try new restaurants by their online community and restaurants' digital marketing efforts.
Social media
29% of Gen Zers who use social media to find new restaurants prefer Instagram, followed by TikTok (19%).
Third-party apps
54% of consumers' preferred way to order food delivery is third-party apps or websites.
Food photography
33% of consumers are influenced by food photography to choose a new restaurant.
Most-ordered foods on DoorDash in 2023
Chicken dishes
Sandwiches
Pizza
Most-ordered alcoholic beverages on DoorDash in 2023
Whiskey / Bourbon / Scotch
Beer
Rum
Quirky at-home dining habits
This year, we got personal with surveyed consumers. Turns out more than half of Canadian consumers enjoy their takeout meals from the couch while watching TV, while over a third sit at the kitchen or dining table. And 15% of Gen Zers eat from their... bed!
On the whole, people are split between using provided takeout containers and their own dishes, but Baby Boomers are much more likely to use their own dishes and utensils.
Online ordering trends in Québec
60%
Nearly two-thirds of Quebecers are ordering delivery the same or more often as last year.
55%
More than half of Quebecers report ordering wine or champagne for delivery in the past 6 months.
#1
Third-party apps are the most popular way to order delivery and pickup in Québec.
2024 trends and insights to grow your restaurant
Read the full report to get more juicy tidbits and takeaways that can help grow your business.
Restaurant and alcohol ordering preferences from a survey of 1,500+ Canadian consumers.
Proprietary DoorDash data on online ordering, delivery, and takeout preferences.
More insights on the most-ordered food and drinks from the past year.
Tactical advice from real-world restaurant operators.
The Restaurant Online Ordering Trends Report survey was conducted by Dynata on behalf of DoorDash from March 12-21, 2024, surveying 1,518 Canada-based people from a variety of ages, careers, and income levels. In addition to survey data, we analyzed anonymized data from DoorDash.