Reach more customers with ads and promotions
Grow your DoorDash business with easy-to-use marketing tools that boost your visibility and entice customers.
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Get started with a free marketing trial credit
Act now to get up to $100 in credit¹ for Sponsored Listings and Promotions when you sign up and run your first campaign. Not sure where to start? We’ll set up your first campaign for you so you can start driving efficient results, fast.
Marketing tools to accelerate your growth on DoorDash
Drive awareness
Stand out to customers by getting prime real estate in the DoorDash app with Sponsored Listings.
Customize your offers
Incentivize customers to order from your store with a discount or deal using Promotions.
Enjoy hassle-free setup
Set up a campaign, automatically tailored to your unique business needs with Smart Campaigns.
Make every dollar count with Sponsored Listings
Sponsored Listings are ads that are featured in highly visible places in the DoorDash app, like the homepage and the top of relevant search results. They’ll help your store stand out from the crowd, and unlike ads on other platforms, you’ll only be charged for orders placed through your ad — not for clicks or impressions.
For those on the Marketplace Premier pricing plan, ads are automatically run on your behalf at no extra cost².
On average, businesses that run ads on DoorDash earn $6 for every $1 spent on their ad.³
Log in to try itIncrease order volume and size with Promotions
Promotions incentivize new and existing customers to order from your store with a discount, a $0 delivery fee, or a free item. When you run a promotion, your business will be prominently featured in the Deals section on the DoorDash app.
Stores that run promotions can see up to a 20% sales increase⁴ on average.
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“For me, Sponsored Listings is like getting a billboard on the big highway DoorDash has built.”
Sean Reiter
Director of Revenue, The Melt
Better together: Promotions and Sponsored Listings
Boost your Sponsored Listing by also running a Promotion. When customers see your ad, a promotion will help entice them to order from you.
Log in to try itFrequently asked questions
A Sponsored Listing (also known as an ad) allows your restaurant to get top visibility on relevant channels, such as the DoorDash homepage and in search results. If customers search for your cuisine type or for keywords related to your restaurant, you will have more visibility in their search results.
A Promotion, on the other hand, is a special offer you provide to your customers to encourage them to order from you. Think about Promotions like coupons: whether it’s a $0 delivery fee or item discounts, you incentivize customers to order from you by offering them a deal.
Sponsored Listings appear on the homepage and at the top of relevant DoorDash search results. That means your business will appear ahead of others as potential customers explore options in DoorDash.
Your Promotions can be seen in select homepage carousels, your store page, and the Deals section of the DoorDash app.
You can target new, existing, lapsed or all customers in your delivery area by selecting from the following promotions:
Discount for Customers: Attract new customers or win back lapsed customers with a percentage or dollar amount discount. Set a minimum subtotal to increase ticket sizes.
$0 Delivery Fee for New Customers: Entice customers by covering the delivery fee when they place an order from your business.
Offer Free or Discounted Items: Offer customers a free or discounted item from your menu.
No, you don't. Sponsored Listings are designed for busy merchants with varying levels of advertising experience. Visit the Marketing tab in the Merchant Portal, and we’ll guide you through the creation of your ad campaign. Once your ad is live, you’ll easily be able to make adjustments and monitor its performance in the Merchant Portal.
The free trial credit covers $100 worth of marketing cost per eligible store.
Marketing cost includes the customer discount, marketing fee, and applicable taxes.
You’re responsible for covering additional costs if the trial exceeds $100 in marketing spend.
If a store has not reached $100 in marketing spend before the campaign ends, you’ll forfeit the remaining credits.
You can cancel your campaign at any time.
Credits are nontransferable and cannot be exchanged for cash.
To use this free trial on Sponsored Listings, select Advertise to all customers or Advertise to new customers. For Promotions, we are currently only offering this free trial on Smart Campaigns.
¹ This is a limited-time offer for select merchants in the US valid until terminated by DoorDash; DoorDash may end this offer at any time. Eligible merchants will see the offer available in the Marketing tab in the DoorDash Merchant Portal. Stores that have previously participated in Sponsored Listings are not eligible for the Sponsored Listings credit, and stores that have previously participated in Promotions are not eligible for the Promotions credit. After the $100 credit is consumed per store, merchants will be automatically charged for the remainder of the campaigns per store. No cash value. Non-transferable.
² Subject to eligibility requirements. Learn more about automatic ads
³ Based on DoorDash data from February-July 2022.
⁴ Average according to a DoorDash case study of 17.6K campaigns run by restaurant partners from January-March 2020.