14%*
increase in website sales after switching to Online Ordering
10%**
increase in weekly order volume after adding Smart "Order Now" Button.
Meet Triple Beam Pizza
Triple Beam Pizza is a Los Angeles-based pizzeria serving up Roman-style, square pizzas in three different sizes. Their rotating menu of eclectic pies includes Acorn Squash, Roasted Mushroom & Shallot, and more.
The challenge: Managing multiple ordering systems
Originally, Triple Beam had two ways for customers to order online: the DoorDash app and directly from their website using an online ordering platform provider other than DoorDash. This meant double the work when adding menu items and fulfilling orders. With multiple stores and plans to expand, the team at Triple Beam also wanted to make it easy for customers to find and order from the right location. Lastly, they wanted to ensure customers could use gift cards for pickup and delivery orders.
The solution: Online Ordering
By switching to Online Ordering, Triple Beam was able to implement:
Menu Management: Easily manage the menu on DoorDash and their site
Order Integration: Aggregates all orders to their Toast POS
Gift Card Support: Customers can buy and redeem gift cards online
Smart "Order Now" Button: Added clear call-to-action that increased weekly order volume**
"I can't scale the business as well as you guys can. I can't market the business as well as you guys can. And I don't really want to invest in the development of the app hardware for it. Having Online Ordering makes it even better now."
Results: Simplified operations
By switching to Online Ordering, Triple Beam Pizza increased their website sales by 14% and improved customer satisfaction.* After adding the Smart "Order Now" Button feature, they were also able to increase their weekly order volume by 10%.**
Want to make ordering easier for your customers? Learn more about Online Ordering.
*Comparison of February 2022 Toast Online Ordering total sales with February 2023 DoorDash Online Ordering total sales, including Google Food Orders.
**Comparison of weekly order volume pre-Smart Button in August 2022 with post-Smart Button weekly order volume in September 2022.
