150%*
increase in total Online Ordering sales through optimizations
135%**
increase in total Online Ordering order volume through optimizations
Meet Taqueria Arandas
Taqueria Arandas is a Texas-based restaurant franchise serving authentic Mexican food, such as tralita-style tacos and taquitos. Originally started by the Camarena family, the first Taqueria opened in 1981. To date, the business operates 26 locations across Texas.
The challenge: Managing multiple ordering systems
Initially, Taqueria Arandas customers could order from several online ordering providers, including Uber Eats and Online Ordering, our brandable online ordering solution that makes it easy to grow sales across your own channels (website, native apps, social media, Google page). However, navigating these different options was sometimes difficult for customers. Taqueria Arandas wanted to find a way to quickly grow their direct online sales while also providing customers with a seamless online ordering experience.
The solution: Online Ordering
Taqueria Arandas made several quick and easy changes to improve customers' online ordering experience. First, they transitioned to offering only Online Ordering on their website. Second, the DoorDash team added the Smart "Order Now" Button and its pop-up feature on the business's website. The Smart Button simplified the customer experience by giving them a clear path to making direct online orders. Diners could now immediately see a pop-up button with a clear call to "Order Online." As customers scroll through the site, the button floats alongside them so they can easily order when ready. Just like with Online Ordering, Taqueria Arandas used its own branding with Smart Button and can make additional custom changes in minutes.
"Adding the button to my site was easy because your team did all the work! We quickly saw an increase in Online Ordering orders and sales. In fact, customers now prefer to order from Online Ordering which has been huge for repeat business and lowering the costs of doing business."
Results:
By implementing the Smart Button and its pop-up features, Taqueria Arandas saw their total Online Ordering order volume increase by 135%** and their total Online Ordering sales grow by 150%*. Restaurants using Online Ordering also get access to customer data via the Merchant Portal to assess what’s working and what’s not and adapt their business strategy.
Want to make ordering easier for your customers? Learn more about Online Ordering.
*All new partners using Smart Button must remove other third-party links from their websites. Restaurants must also use their own branding, have no third-party providers listed on their websites, offer delivery and pick-up, and provide an ordering link above the website fold.
**Comparison of January 2024 total Online Ordering sales (pre-optimization) with February 2024 total Online Ordering sales (post-optimization); includes Google Food Orders and Online Ordering organic order links.
